Japan

Despite a slowdown in its economy and reduced nutritional supplements sales, the Japanese functional foods and nutraceuticals market grew 9.6 per cent in 2002, according to a Paul Yamaguchi and Associates report. Functional foods made up the greatest share of the $21.2 billion market at $12.7 billion, of which $4.1 billion represented the sales of324 FOSHU products. Supplements grew at 4 per cent to $8.56 billion compared with 12.5 per cent growth for regular functional foods and a 21 per cent expansion in FOSHU foods. The Japanese now spend more on functional foods and nutraceuticals per capita than any other country or region.

The Japanese market

Non health claim functional foods

$8.6 billion

Yoghurt and probiotics

$2.54b

Vegetable and fruit juice/drinks

$1.2b

Functional water

$850m

Snacks, candies and confectioneries

$700m

Minerals, vitamins and other nutrients drink mix

$650m

Sports beverages

$600m

Cooking oil

$580m

Nutrition bars

$420m

Oligosaccharides and prebiotics

$212m

Others

$900m

Source: Nutraceuticals Japan 2003: Industry Insights


Global FF&N sales
Japan
Population—126 million
Spending per capita—$166
FF&N market—$21.2 billion
Supplements—$8.5b
Functional foods—$12.7b

US
Population—265m
Spending per capita—$136
FF&N market—$36.3b
Supplements—$17.8b
Functional foods—$18.5b

Europe
Population—355m
Spending per capita—$92
FF&N market—$32.7b
Supplements—$14.5b
Functional foods—$18.2b


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