NOW debuts new supplement labels, products at Expo West

NOW debuts new supplement labels, products at Expo West

NOW Foods will introduce a number of new product additions to the company’s array of healthy lifestyle products in three category-specific booths at Natural Products Expo West.

NOW Foods will introduce a number of new product additions to the company’s array of healthy lifestyle products in three category-specific booths at Natural Products Expo West, to be held in Anaheim, Calif., March 6 to 8, as well as unveil new labels for the supplement line and host a book signing with noted natural health expert Dr. Earl Mindell.

At NOW’s newly designed main booth, #1704, new supplements featured will include:

Aloe + Probiotics – High Potency 10,000 mg Aloe Vera per Veg Cap combined with 5 billion probiotic organisms from 10 Probiotic Strains. In small easy-to-swallow veg caps. 

Aloe Vera with Soothing Herbs – High Potency 10,000 mg Aloe Vera per Veg Cap combined with soothing herbs for the digestive system - Marshmallow, Slippery Elm and Organic Ginger Root. Easy to-swallow veg caps. Vegetarian/ Vegan Formula.

Probiotic-10 sticks New Probiotic-10™ Packets have at least 10 billion live organisms consisting of 10 probiotic bacterial strains that are known to colonize the human GI tract. This unique product also includes Inulin; a fructooligosaccharide (FOS) classified as a dietary fiber that’s known to promote the growth of a balanced spectrum of organisms throughout the intestinal tract.* Shelf stable at room temperature.

Organic Pea Protein – NOW® Sports Organic Pea Protein is a non-GMO vegetable protein isolate derived from yellow pea, with 15 grams of easily-digested protein per serving. Pure and natural, unflavored, and mixes easily into beverages.

Energy Extreme – NOW® Sports Energy Extreme is formulated to supply the nutrients needed to promote sustained energy production and mental alertness. With a full complement of B vitamins and other cofactors such as chromium, magnesium malate and carnitine, NOW® Sports Energy Extreme delivers what cells need most to drive energy production.

NOW® Sports Plant Protein Complex is specifically formulated for the active vegetarian or vegan, containing non-GMO protein from pea, brown rice, hemp and quinoa. Each one scoop serving provides 22 grams of protein, with about 3,900 mg branched chain amino acids and 1,800 mg of L-Arginine. Naturally sweetened with BetterStevia® and Xylitol.

The main booth will host a book signing with Dr. Earl Mindell for his book “The Memory Bible” on Friday and Saturday from 1 - 3 p.m. The first 100 people to stop by each day for the book signing will receive a free book.

In NOW’s Food booth, #2767

The Food booth will feature new selections from NOW’s distinct food brands:

NOW Real Food® Organic Farro – With a unique flavor that's earthy and nutty and a firm texture that borders on crunchy, Farro is an exceptional ancient wheat grain ideal for soups and stews and adds welcome textural complexity to salads and other raw dishes. NOW Real Food® Organic Farro is true Farro; a light brown, hearty wheat grain with a deliciously complex taste that lacks the heaviness often found with other whole-wheat grains. Farro is a good source of nutrients including vitamins A, B, C and E, magnesium, fiber and more. 

NOW Real Food® Organic Freekeh – Cracked Freekeh (pronounced freek-ah) is an ancient grain made from green wheat that has been lightly roasted for a unique, slightly smoky and nutty flavor. It has more fiber than almost any other grain and is a natural source of protein, minerals and the phytonutrients lutein and zeaxanthin. It has a low glycemic rating, is suitable for vegetarians, and its high fiber content promotes satiety.   Freekeh is extremely versatile wheat grain and is often used in place of barley, rice and quinoa. 

Ellyndale Foods™ is NOW’s new foodie line of unique, flavorful products. It’s a unique collection of great-tasting foods with a focus on premium ingredients, innovative flavors, and superior packaging. These high-quality products are always natural or organic, non-GMO, and produced in small batches. The first products to debut under the Ellyndale label are premium cooking and salad oils. These superior oils have been carefully selected and processed to maintain the natural flavors and health properties of the oil with a pure, unparalleled taste. These versatile oils are perfect for cooking, baking, frying, sautéing, or just drizzled over a salad. They are packaged in high quality dark green glass bottles to protect the oil from light and oxidation.  Oils in this line include:

Almond Oil, Avocado Oil, Organic Canola Oil, Organic Virgin Coconut Oil, Macadamia Oil, Organic Extra Virgin Olive Oil, Rice Bran Oil and Organic Sunflower Oil.

Ellyndale Organics™ Coconut Infusions – Coconut Oil is a popular cooking oil due to its versatility, high smoke point and myriad health benefits. And now we've fused the rich taste of coconut with bold, inspiring flavors to create Ellyndale Organics Coconut Oil Infusions. They're perfect for adding a little zest to dishes and snacks or used as a delightful spread. Available in Garlic and Butter flavors.

Living Now is NOW’s remarkable line of gluten-free, allergy friendly mixes, flours, grains, and pastas. These are all carefully produced in a dedicated allergy-friendly facility and are certified gluten-free. All Living Now products are made without the eight common allergens including wheat, soy, dairy, eggs, nuts, peanuts, fish and shellfish.

Organic Quinoa Pasta – Living Now’s new gluten-free pasta is made with just three simple ingredients: Organic Quinoa, Amaranth, and Rice. With a taste and texture remarkably close to traditional pasta, it’s perfect for anyone looking to avoid wheat, corn or other allergens.

In the NOW Solutions personal care booth, #3617, featured new products include:

Chest Rub Relief – This invigorating formula combines soothing natural oils such as Coconut, Sunflower, and Tea Tree with refreshing menthol and camphor aroma for breathing comfort and well-being.

NOW® Solutions Faux Wood Ultrasonic Oil Diffuser -- Unites scientific innovation with contemporary design to create an essential oil diffuser that's the perfect complement to home or office. This attractive, flower-shaped diffuser is BPA-free and utilizes high-frequency ultrasonic electrical vibrations to create an ultra-fine aromatherapy mist. This diffusion method doesn't utilize heat, which maintains essential oil integrity and holistic properties. NOW® Solutions Faux Wood Grain Ultrasonic Oil Diffuser is perfect for daily use and is a healthy alternative to synthetic room fresheners and scented candles.



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