The team at Partnership Capital Growth—including Janica Lane, a member of Nutrition Business Journal's editorial advisory board—today released an intensive look at the supplement industry, including early market esitmates from NBJ, scanner intel from SPINS, insights into the M&A landscape for nutrition, as well as trend highlights sure to shape the market for years to come.
Two bullets from our contribution to the effort:
- Trusted source is the name of the game, as consumers seek out products and ingredient sets closer to their natural, whole state.
- Supplements are not immune from the GMO issue. In fact, the industry is just beginning to wake up to the risks presented by consumer-demanded labeling.
We here at NBJ are thrilled to be part of this brain trust and suggest you head on over to Slideshare to take a look at the full newsletter.