Ganeden Probiotics is an ingredient supplier. But because its “spore-forming” probiotic has a protective shell that enables it to withstand food manufacturing conditions like heat and pH variables, it can be incorporated into foods and beverages. The philosophy of the company is to not change peoples’ habits while still having them consume probiotics. So it has successfully incorporated its BC30 probiotics into tea, coffee, cereals, baked goods — the gamut of convenience foods. Between Expo East 2015 and Expo West 2016, it launched more than 60 new finished product SKUs on the market.
A good recent product launch example is Suja, which starts off as hip, adds hipper-than-thou HPP processing to give it a scrumptious taste profile while maintaining nutrient density, then adds a hint of flavor in hip flavors like Pineapple Lemon Cayenne and Ginger Lime, and for the final hip piece de resistance it adds in a therapeutic dose of Ganeden’s BC30 probiotic strain. Viola! Cold-pressed Probiotic Water!