Natural Foods Merchandiser
Cognitive supplement market on the rise

Rethinking brain health

Cognitive health has risen to the top of Americans' minds, and while brain supplements remain relatively underdeveloped compared to other supplement categories, some promising ingredients have started to make their way onto the market. 

The big “C.” For decades, cancer was the health condition people most feared. And while cancer remains loathed all over the world, a new C—cognitive health—has overtaken cancer in the minds of Americans. Whether it’s the inevitable decline that comes with an aging population that continues to push the limits of longevity, or abject Alzheimer’s disease seen in a parent or g

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