Nutrition Business Journal
Sports nutrition in the not-so-common European market

Sports nutrition in the not-so-common European market

Growth opportunities in the European sports nutrition market move beyond core enthusiasts to include women, seniors, vegetarians and non-athletes.


With over twice the population and an economy one-third larger than that of the United States, Europe carries obvious appeal for the sports nutrition industry. Vastly divergent marketplaces and fickle consumer profiles, however, present a serious cha

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