Themes and trends from SupplySide West 2011

The editors of Engredea's Functional Ingredients magazine combed the floor of the 2011 SupplySide West tradeshow in Las Vegas. Here's their break down of the latest themes and trends in world of dietary supplements.

Managing Editor Hank Shultz talks about the growing Asian influence in the industry as well as the impact of looming NDI guidance that he saw on the trade show floor. Editor-in-Chief Todd Runestad weighs in on the innovation—or lack thereof—that he saw at the show and Associate Editor Nora Simmons shares her thoughts on critical industry trends.

Read more from our editors about innovation, NDI guidance, and how technology and an aging population will shape the market in the coming year.

More NewHope360 videos

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.