The Today Show Touts Cupuaçu

Para, Brazil, November 2007- Nestled in the basin of the Amazon Rainforest grows a tropical tree whose fruit is high in antioxidants, nutrients and minerals. A cousin to the cocao tree, Cupuaçu is often referred to as the “pharmacy in a fruit”. In a recent segment featured on the Today Show, Andrew Zimmern, noted food writer, host, chef and teacher praised the many health benefits of Cupuaçu. Having been used for years by the indigenous people of Brazil as both a culinary delicacy and an all healing natural remedy, Cupuaçu had not made headway in the US. In fact according to Zimmern, “you can’t even find it in New York and when you can’t find something in NY you know it’s rare”. However, EarthFruits, one of the world’s largest exporters of Brazil’s exotic fruits is also the primary exporter of Cupuaçu, the fruit Zimmern calls “the next great superfood”.

Located in the heart of the Amazon Rainforest, EarthFruits exports fruits such as Acai, Camu Camu and Cupuaçu into Europe and the United States. EarthFruits is committed to providing the lastest in superfruit trends and is the only company who currently harvests, processess and exports Cupuaçu in both a powder and frozen purree.

“Because of our location in Para, Brazil and the relationship we have with the residents of the area, we are able to not only bring rare fruits like Cupuaçu to the US but also provide a sustainable income for the people living in the Rainforest,” explained Kevin Busby, EarthFruits General Manager.

EarthFruits specializes in providing tropical fruits from the Amazon to the natural health and organic foods industries. The company partners with local co-ops to obtain wild-harvested fruit from deep within the most pristine parts of the Amazon Rainforest. EarthFruits works with a number of processors in Brazil to deliver the finest quality pulps, purees, powders, and concentrates. EarthFruits guarantees minimal processing to achieve the highest nutritional profile for each batch of product. Each product is rigorously tested to ensure the highest quality. For more information, visit

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