Vitiva Introduces VivOX® as Antimicrobial Agent

Vitiva, DOO., Slovenia, introduces VivOX®, a powerful antioxidant based on rosemary extract as a potential natural antimicrobial agent. VivOX® family can be used in processed meat products, especially chicken and poultry products.

Currently, many synthetic compounds such as nitrites, benzoates, sorbates and lactates are used in the marketplace for preventing microbiological spoilage in food.

A growing trend toward removing synthetic preservatives from foods due to their possible and perceived side effects on human health has led to increased demand to replace them with natural ingredients with antimicrobial properties.

“VivOX® is a breakthrough natural ingredient for preserving and preventing microbial damage in foods,” says Ohad Cohen, CEO of Vitiva. “This powerful antioxidant opens up new opportunities for protecting food, yet enabling manufacturers to apply a ‘clean’ label.”

Multiple in vitro studies have shown rosemary extracts possess strong antimicrobial properties, particularly against microorganisms known to cause food spoilage. It is especially effective against microbial organisms such as Listeria monocytogenes, Salmonella enteritidis, and Escherichia coli.

“This is a good starting point for further testing in food systems,” states Cohen.

An article published in the September, 2006, Journal of Food Science described the potential of the antioxidant and antimicrobial effects of oil-soluble rosemary extracts VivOX® 20 and VivOX® 4 against lipid oxidation and microbial growth in vacuum-packed chicken frankfurters compared to a commercially available preservative and a control product made without additives. The results expressed as APC (CFU/g) clearly showed both VivOX® 20 and VivOX® 4 possess antioxidant and antimicrobial properties that may make them highly suitable for meat applications in the food industry.

Vitiva is a dynamic, fast-growing nutraceuticals company offering natural extracts with antioxidation properties as well as a full range of deodorized rosemary extracts in a variety of concentrations for specific applications. These pure extracts are soluble in oil or water, and are available in powder and liquid forms.

For more information please contact:
Mr. Ohad Cohen, CEO
Tel: +386217888738
E-mail: [email protected]

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