Nutrition Business Journal

What does Sports nutrition look like in China?

Since 2003, Alex Lee has lived in China, working with the government as a consultant to develop entries to market for U.S.-based internet companies. In 2010, he co-founded Core Sports, a distributor that supplies U.S. sports nutrition products to government-sponsored athletic teams in China. Lee recently spoke to Nutrition Business Journal from his office in Beijing, delving into the landscape of the Chinese sports market and opportunities for U.S. companies looking to enter it.


NBJ: How did you get the idea to sell sports nutrition in China?

Alex Lee: This is a labor of love. I was a gymnast as a kid, and later I got i

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