In its “Roadmap for Retailers: Safely Navigating What You Say About Dietary Supplements," the Council for Responsible Nutrition offers the following "dos" and "don'ts" for how retailers should talk about supplements with their customers.
- Stick to the claims in the manufacturer’s written materials.
- Discuss ingredient content of products, as provided on their labels.
- Discuss structure/function claims based on the claims on the label.
- Stick with only those health claims that are on the product (i.e., “reduces the risk of …”).
- Suggest customers talk to a healthcare professional for diagnosis and treatment options.
- Claim the product can treat, cure, mitigate, diagnose or prevent disease.
- Instruct customers regarding prescription drug use unless you are a qualified healthcare professional.
- Offer advice about drug-supplement interactions (or lack thereof) unless you are a trained healthcare professional.
- Practice medicine, nursing or dietetics (or any other medical specialty) without a license—don’t diagnose.
- Don’t use testimonials unless they are typical of what consumers can expect or they are properly qualified as required by law.
Source: Council for Responsible Nutrition’s “Roadmap for Retailers: Safely Navigating What You Say About Dietary Supplements.” New Hope Natural Media and CRN will provide free retailer training from the "Roadmap for Retailers" on March 11 at Natural Product Expo West/SupplyExpo.