Turns out there's a new generation of ingredients that can do more than build a strong nutritional foundation. Here are a few that aim to also actually help people live a more zestful life.

Todd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

September 1, 2016

9 Slides

Forget condition-specific formulations. Sure, a big reason shoppers first enter a health-food store is to naturally address some health concern, but today it's also to maintain a sense of energy, vitality, and general joie de vivre. Turns out there's a new generation of ingredients that can do more than build a strong nutritional foundation. Here are a few that aim to also actually help people live a more zestful life (hold the caffeine, please).

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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