The Number One Woman’s Weekly Touts DETOUR as a Way to ‘Get Healthy With Candy’
Carlsbad, Calif., June 27th, 2006 – NEXT Proteins, the leading producer of a full-line of whey protein products under the DESIGNER WHEY™ brand, has announced DETOUR Whey Protein Energy Bars received a “Healthy Candy” mention in Woman’s World weekly magazine.
The 85 gram Caramel Peanut DETOUR Whey Protein Energy Bar was named in “This Week’s Hot Trends” section of Woman’s World weekly publication. Woman’s World reaches over 1.6 million women weekly.
David Jenkins, 3 time Olympian and creator of DETOUR Whey Protein Energy Bars, states, “To receive a mention in the number one woman’s weekly magazine really shows the range of reach the DETOUR bar has gained over the past years.” Jenkins explains, “We’ve succeeded in creating and manufacturing a protein bar that most consider a candy.” Jenkins adds, “The consistent recognition from the media and press demonstrates the strength of the DETOUR brand.”
Available at GNC, Vitamin Shoppe and Vitamin World stores across the country, each 85 gram DETOUR bar is packed with 30 grams of muscle-building protein. The 43 gram DETOUR bar, which contains 15 grams of protein, is available at Rite Aid, Wal-Mart, Albertson’s, Sam’s, 7-Eleven and c-stores nationwide. For more information, visit www.detourbar.com
ABOUT NEXT PROTEINS
Based in Carlsbad, Calif., NEXT Proteins was established over 15 years ago when David Jenkins combined his passion for sports and academic knowledge to create the highest quality whey protein supplements; designed to enhance the life of the consumer. From its very beginning, NEXT has been committed to excellence, delivering only the best-tasting, health-minded products in the industry. Since 1993, NEXT pioneered the development of one of the industry’s best selling proteins, DESIGNER WHEY, which powered the Company’s innovative, great tasting products such as DESIGNER WHEY Protein Powders and the first protein candy bars DETOUR. Under Jenkins direction, NEXT has become a leader in the protein industry, pioneering the innovation, development and manufacture of some of the most successful whey protein products in the U.S. Recognized as an authority on the many advantages of whey based products, NEXT is one of the largest contributors for furthering research on whey. The company has invested more that $7.7M dollars in whey research and clinical testing over the last 15 years. For more information visit www.nextproteins.com.