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Worldwide women's supplement trends

Worldwide women's supplement trends

Innova Market Insights takes a supplement trip around the world, revealing what's hot in women's supplement trends and corresponding products.  

Innova Market Insights recently published a report exploring the women's supplement market internationally. Not surprisingly, weight management tops the list where claims are concerned, with

  • 64.2 percent of launches having this positioning 
  • 24.1 percent for women’s health
  • 21.6 percent for energy and stamina

Spanning conventional,

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