In 2009, Healthy Foods Europe, in partnership with Peter Wennström’s Healthy Marketing Team, will be implementing a series of interactive brand positioning and new product development Masterclasses in London, Amsterdam, Moscow, Copenhagen and Geneva.
Attendees will get the opportunity to discover the success factors of the world's best selling Health & Wellness brands:
Healthy brand innovations have a high success rate in today’s market - part of the programme will analyse the latest global brand successes – and failures, and look at how to avoid the common causes of failure with innovation programmes. New insights into latest trends and consumer knowledge levels will also be revealed, and health benefits and their values will come under the magnifying glass. In essence - branding laid bare.
These one day Masterclasses will feature a series of strategic tools that have been successfully applied in hundreds of projects over 20 years across the globe.
They will be led by international brand consultant Peter Wennström. Peter has recently authored a book called the ‘Four Factors of Success’. This new book reveals secrets of successful branding and innovation ‘tricks of the trade’. These insights will form a core part of the road show content.
The masterclasses are designed for individuals and companies in the F&B sector involved in branding, marketing, innovation, product management or R&D.
Peter Wennström commented:
"Basically it all starts in the mind of the consumer .The decision whether to pick a product or move the hand a few centimetres to a competitors' product is the result of just a few seconds evaluation. The purpose of these masterclasses is to help companies position their brand for success right at this point of purchase.”
2009 Dates & Locations
• JUNE : Amsterdam 17th / London 18th / Moscow 24th
• SEPTEMBER : Copenhagen 1st / Geneva 2nd / London 3rd
Registration is via the link
There are VIP discount available via local trade associations
NOTES ON MASTERCLASS CONTENT
These interactive workshops will include practical group tasks and provide methods and tools designed to:
• Significantly cut risk from product launches
• Help avoid costly errors that have caused recent failure in the industry
• Guarantee success in brand positioning
• Create crucial consumer value
• Transform innovation thinking and increase new product development success rates
• Decode the snap judgements made by consumers at the point of purchase