Even as this awareness of omega-3s reaches something approaching critical mass, the overall market appears to reaching maturity While sales remain robust, growth has backed off to the strong single-digit arena. Countering this trend is very strong growth in individual supply sectors, like krill. And adding more fuel to the fire are new omega-3s supply sources set to come on the market in the near future in form of new photosynthetic algae technologies and a soy-based ingredient from Monsanto that has huge potential in the functional foods arena.
By the numbers:
Frost and Sullivan forecasts that the omega-3 food ingredients category will grow between 19.2% and 38.7% until 2015. It predicts that the global omega-3 dietary supplement category will grow between 10.6% and 14.6% until 2015.
Frost and Sullivan projected 10% compound annual growth rate from 2008 to 2013 in the European marine and algae oil omega 3 ingredient market
Consuming reasonable amount of fiber has become an almost no-brainer area of nutrition. After decades of stripping it out of food products in an effort to create all those qualities that make processed foods appealing, the very same food companies are now striving ardently to put fiber back in. The fiber-enriched food and beverage market is in its infancy and consequently, ingredient suppliers are working fiercely to distinguish their ingredients from one another.
Where will we be in 5 years?
"We will see a greater array of good-tasting liquid fibers, which will provide people with easy ways to get dietary fibers. We will experience a greater number of novel fiber products, common foods, greatly enhanced, with no flavor barrier. Additionally, we'll pay more attention to the beneficial fibers in foods like acai, maca, rare grains and seeds such as hemp or chia." —Chris Kilham, Medicine Hunter
"Fiber supplements will rise. In 2012, revenue is forecast to expand by 1.5% to $298.5 million." —IBIS World Market Research
"As interest in dietary fiber increases, economic incentives will drive the development and subsequent marketing of more fiber products." —USDA
"Since rapidly dividing cancer cells utilize iron and copper as their primary growth factor, IP6 is a strong anti-cancer agent. IP6 is the component in fiber that produces the most health benefits." —Bill Sardi, Knowledge of Health, Inc.
Protein Futures 2013
For the 52 weeks ending September 29, 2012, U. S. sales of protein supplement blends (non-soy, non-dairy) improved nearly 87% over the prior year—the most significant of all retail protein supplement sales in the natural channel, according to SPINS data. And according to the latest Global Industry Analysts (GIA) report, the global market for protein ingredients is projected to reach $27.6 billion by 2018.
Trends to watch:
United States Nutrition Market 2012-13: An exporters guide
The U.S. nutrition market is significant both in term of its size and influence on other markets. Nutrition Business Journal estimates the entire U.S. industry at more than $117 billion. The nutrition industry represents a vibrant and dynamic part of the United States economy. It has become a bright star among other industries that have suffered due to the poor economic climate. In order to understand what's driving the industry's growth, it is important to be familiar with how the industry started and how it has evolved.
You'll get expert advice on:
How to navigate the shifting regulatory climate
Product and Ingredient trends
Distribution and supply chain challenges
Key events, agencies, and associations
Ingredient Market Forecast 2012-13
There's a saying around here that the foundation of innovation is functional ingredients. "When it shows up in ingredients, it'll show up eventually in finished products," said Tom Aarts, co-chair of the NBJ Summit and founder of Nutrition Capital Network. This remains true whether your finished product is a food, beverage, supplement or cosmetic.
What you'll find:
Macro forces shaping the industry—from naturally functional ingredients to non-GMO, regulatory changes, supply-chain security, and the latest in beverage innovation
Top 5 health conditions driving the market—complete with sales and consumer demographic data and industry experts’ predictions for the future
Top 10 ingredients in play—including sales data and SWOT analysis for each