7-Keto(TM) Included in LUMATOL AC, a Newly Introduced Proprietary Vegetarian Diet and Energy Formulation

Eden Prairie, MN – Country Life® recently introduced LUMATOL AC™ in their Iron-Tek® product line. It is a hypoallergenic, kosher, vegetarian formulation containing 7-Keto™, a branded ingredient from Humanetics Corporation of Minnesota. LUMATOL AC uses the patented and clinically proven ingredient, 7-Keto, to achieve maximum fat-burning potential while simultaneously maintaining energy throughout workout periods.

7-Keto (3-acetyl-7-oxo dehydroepiandrosterone) is a non-stimulant, thermogenic agent. “Our goal is to ensure that LUMATOL AC supports the body builder’s state of mind and body and achieves maximum results,” says Wayne Hartunian, Vice President of Marketing, Country Life. “Because Iron-Tek Advanced Performance Nutrition formulas utilize ingredients that have undergone extensive research and development, we chose 7-Keto for its proven science and track record,” Two independently conducted clinical trials support the effectiveness of 7-Keto for weight loss. Both trials were double-blinded and placebo-controlled, and have been published in peer-reviewed journals. 7-Keto was shown to promote 3 times more weight and fat loss then diet and exercise alone. In addition, the results of a recently completed clinical study showed that adding 7-Keto to a restricted calorie diet produced a statistically significant 5.4% increase in daily resting metabolic rate when compared to only a calorie restricted diet.

“Increasingly, we’re finding that manufacturers are serious about the “science” behind the ingredients they incorporate into their products, which seems to be a direct result of market demand,” says Scott Steil, Vice President of Sales & Marketing, Humanetics Corporation. “It’s great to form partnerships with industry leading companies like Country Life who place sound scientific support as a key component in their selection of ingredients to utilize in developing new, cutting edge products.”

About Humanetics Corporation.
Founded in 1988, Humanetics Corporation is a privately held corporation focused on providing proprietary, science-based solutions to consumer health and aging concerns. In addition to 7-Keto, Humanetics Corporation markets MicroLactin™ for inflammation and joint health and Inzitol™ for glucose transport and creatine uptake by muscle cells. For more information, visit www.humaneticscorp.com.

About Country Life.
Country Life is a family-owned company dedicated to nutritional products for a health conscious lifestyle. As a leader in the field of nutrition for 35 years, Country Life has extended its family of companies to include Biochem, Desert Essence, Long Life Teas and Iron-Tek Nutrition. For more information, visit www.country-life.com.

Contact: Scott Steil
Humanetics Corporation
Phone 952-400-0401
Fax 952-937-7667
[email protected]

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