8th Continent Introduces Great-Tasting 8th Continent Light Soymilks

A New, Tasty Option for Carb- and Calorie-Conscious Women

MINNEAPOLIS, Feb 9, 2004 -- 8th Continent today announced the availability of great-tasting 8th Continent Light soymilks, which contain 50 percent fewer carbohydrates and 25 percent fewer calories than skim milk. The launch of 8th Continent Light is a result of the company's continued commitment to listen to the needs of women who want a beverage that tastes good, but also helps them manage their carbohydrate and calorie intake in their attempt to control their weight. And, when 8th Continent says "light," they don't mean light on health benefits. 8th Continent Light continues to provide all the important health benefits of regular 8th Continent soymilk, which launched nationwide last summer.

"8th Continent Light soymilk is perfect for people who want it all -- fewer carbs, fewer calories, great taste and the important health benefits of soymilk," explained Liz Nordlie, marketing director with 8th Continent. "We want to make women's wellness journey an easy one. That's why 8th Continent Light soymilk delights every time by providing the combination of taste and health benefits."

8th Continent Light soymilk currently is available in the refrigerated section of mainstream grocery stores and supermarkets in its signature 64- ounce, recyclable, blue hourglass-shaped bottle. It is available in Chocolate and Vanilla flavors.

"In addition to the benefits of soy protein, 8th Continent Light soymilk is an excellent source of calcium, which plays a positive role in maintaining overall bone health. In fact, it contains as much calcium as cow's milk, and each serving provides vitamins D, A, B12 and riboflavin -- nutrients important for good health," explains Elizabeth Somer, registered dietitian, nutritionist and author of many books including Nutrition for Women. "It also provides a good source of high-quality protein."

As stated by the Food and Drug Administration, 25 grams of soy protein per day, as part of a diet low in saturated fat and cholesterol, can help lower cholesterol and reduce the risk of heart disease. 8th Continent Light soymilk is an excellent way to get the heart-health benefits of soy protein. Each flavor of 8th Continent Light soymilk is low in fat, low in saturated fat, naturally cholesterol-free, and contains 7 grams of high-quality Solae(R) brand soy protein per serving. And 8th Continent Light soymilk carries the American Heart Association (AHA) heart check mark because it meets its food criteria for saturated fat and cholesterol for healthy people over the age of two.

According to the AHA, maintaining healthy food habits may help reduce several major risk factors for heart disease including high cholesterol, high blood pressure and excess body weight.

8th Continent Light soymilk is a new product offering from 8th Continent L.L.C., a joint venture between General Mills, a company with years of experience in developing successful consumer brands, and DuPont Nutrition & Health, a company that provides superior health-based ingredients. The mission of the joint venture is to provide consumers with both a new way to think about soymilk as well as a great-tasting soymilk.

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