Consumers embrace Flax Lignan Information Bureau, Acatris’ education campaign
Sales triple for flax lignan ingredient LinumLife® EXTRA
Minneapolis – Since engaging in a proactive consumer education campaign and launching the Flax Lignan Information Bureau, Acatris has gained marketplace leadership status that has driven sales and key business deals. Acatris today announced a 300 percent sales increase between March 1, 2005 and October 1, 2005 for their LinumLife® EXTRA product over the entire 2004 sales figures for the previous year. LinumLife® EXTRA is the first flax extract with a standardized 20% lignan concentration. Acatris also secured a major licensing agreement with Archer Daniels Midland Company (ADM) regarding the sales of soy isoflavone extracts.
Acatris designed the Flax Lignan Information Bureau (www.flaxlignaninfo.com) as a premier web portal dedicated to educate retailers and consumers about the powerful health benefits of flax lignans. As a key source of information for the Flax Lignan Information Bureau, Acatris established a credible leadership platform with consumers and positioned LinumLife® as the standard for comparison to other flax ingredients.
“This year Acatris has been focused on building genuine dialogue with consumers about the health benefits of flax lignans and the optimal daily intake required to realize those benefits,” said Laurent Leduc, president, Acatris Inc. “Today, eight months after the Flax Lignan Information Bureau launch, consumers are responding in greater numbers to the site’s science-based information about flax lignans and defined health benefit research. Consumer recognition of flax lignans and the demand for flax products guaranteeing the amount of SDG has helped flax lignans become a growing marketplace trend thanks to greater understanding.”
Acatris’ education campaign also played an essential part in a recent announcement between Acatris and ADM to form the first flax lignan industry association.
Acatris, the flax lignan leader, set the gold standard for minimum amount needed for therapeutic benefit and research on the health benefits of flax lignans. The main flaxseed lignan is SDG. Based on research, consumers need a minimum of 50mg a day of SDG to reap the health benefits attributed to the ingredient. Research shows flax lignans may help improve prostate health, breast health, reduce menopausal symptoms and provide support for men suffering from hair loss.
Acatris Inc.’s LinumLife® EXTRA is produced through a patented production process. A dosage of 250 mg of LinumLife® EXTRA provides 50 mg lignans. This ingredient offers the convenience for one-per-day lignan capsules or tablets. For more information on LinumLife® EXTRA or flax lignans, visit www.linumlife.com or www.flaxlignaninfo.com.