ACTIVATE beverage company supports nutrition program

ACTIVATE beverage company supports nutrition program

Nourish America an award-winning national charity and ACTIVATE Drinks are continuing their Buy One, Feed Two Campaign to give daily nutrition to America's pregnant low income mothers and their developing babies.

Nourish America an award-winning national charity and ACTIVATE Drinks, the enhanced vitamin beverage for people with active lifestyles, are continuing their "Buy One, Feed Two" Campaign to give daily nutrition to America's pregnant low income mothers and their developing babies. For each bottle of ACTIVATE purchased now through July 31, 2011 and ACTIVATE will donate one day's worth of essential nutrition to a pregnant woman and baby in need. Participating retailers include Ralph's, 7-11 and CVS. 

Mothers in America are more likely to deliver premature babies than in almost any other industrialized nation. Experts believe that this is the cause of America's high infant death rate. Though the source of premature birth is uncertain, low birth weight is considered a key contributing factor. As a result, the Center for Disease Control, the March of Dimes and the National Institutes of Health all recommend daily multi-vitamins with folic acid for all women of child-bearing age. Unfortunately, the women who need these vitamins the most—homeless and low income mothers—are the ones who are the least likely to purchase them. For this reason, Nourish America launched its Healthy Moms and Babies program providing daily prenatal vitamins to low income pregnant women and their developing babies.

The program has been a great success with our partners, particularly at the public health departments and WIC programs across Montana," said Mary Morton, Nourish America's Program Director. "Mothers struggling with little or no income are benefiting greatly from the daily nutrition."

"The mothers here tell me that when they can barely make rent, afford groceries, gas and the necessities to get by, vitamins are not in the grocery budget. Having this program from Nourish America that provides these prenatal vitamins free is wonderful," says Mary Brambo, Nutrition Educator, Missoula Public Health Department.

"Here at Hill County WIC program, we deal with a population of people that is mostly low income. These women and their unborn children are benefitting from the pre-natal supplements in many ways. Thank you for allowing us to be a part of your program," said Megan Jones, WIC Program Assistant.

"Mary Pittaway, RD, Clinic Supervisor at Missoula Public Health Department agreed saying, "These vitamins are especially important to provide optimal nutrition, not only to prevent birth defects, but to enhance health and quality of life."

"I am shocked by the number of pregnant women who are not taking prenatal vitamins because they either can't afford them or just don't know that the vitamins are needed in their diet to help develop a healthy baby. I am grateful to Nourish America that we have them for here at no cost for the women we serve. Having them available helps us educate clients on proper nutrition during pregnancy and I'm sure that they have helped prevent birth defects we would probably have seen without these vitamins. Thank you to Nourish America and its supporters, including ACTIVATE Drinks.” Arwyn Welander, Clinic Coordinator, Missoula Public Health Department.

ACTIVATE Director of Marketing Jesse Merrill says, "The first half of the campaign has been going well and we're honored to be a part of this program. We hope more people will buy a bottle of ACTIVATE and help make a turn for the better in the lives of expecting mothers."

About Nourish America

Nourish America is an award-winning 501 (c) 3 organization that provides nutritional supplements and nourishing foods (including naturals and organics) to those in need in America. Last year alone, Nourish America provided almost $2 million worth of nutritional products to Americans in need. It costs only ten cents a day to provide nourishment to someone in need through Nourish America. For four years in a row, Nourish America has received high ratings for its fiscal management from Charity Navigator, the nation's leading charity watchdog organization. Independent audits of Nourish America's finances show that over 94% of all donations go directly to programs and those served. Donations can be made online at Get our latest news: become Nourish America's friend on Facebook. Come follow Nourish America on Twitter.


ACTIVATE's list of all-natural beverages are revolutionizing the beverage landscape with a proprietary cap design that stores vitamins separately from the water—enabling the vitamins to stay fresh and potent. By simply twisting the cap, the vitamins release, providing a fresh dose of vitamins for people who want to stay healthy, refreshed and live life to the fullest. ACTIVATE's core line of functional drinks provide daily nutrition, great taste, hydration and are available in five delicious varieties: MultiVitamin Fruit Punch, MultiVitamin Lulo Pear, Immunity Orange, Energy Lemon Lime, Antioxidant Exotic Berry and Antioxidant Blueberry Pomegranate. ACTIVATE also has a WORKOUT line, which supports performance, replenishment and recovery and is available in four great varieties: Grape, Pink Grapefruit, Raspberry Citrus and Passion Fruit. All varieties are naturally sweetened with stevia, contain 0 grams of sugar, and underscoring the brand's commitment to sustainability and reducing waste.

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