Adia Nutrition enters China market

Adia Nutrition enters China market

Adia Nutrition entered the e-commerce business in China with new partner 360buy.com.

Adia Nutrition, Inc. has just entered the e-commerce business in China with a new partner 360buy.com and will now be an official supplier to the Chinese online retailer.

"We are happy to announce that they placed their first order yesterday and you can now purchase Adia Nutrition probiotic 'On the Go' powders and chews in China on their website. We have spent considerable time evaluating the probiotics market in China, and we think our powders and chews offer superior taste, efficacy and value than many of the competitors. We are thrilled to be selling Adia Nutrition products in the world's fastest growing market," says Adia CEO Wen Peng.

360buy.com is the e-commerce leader in China. 360buy.com has raised $1.5 billion in funding from sources that include Digital Sky Technology, Tiger, Walmart and Sequoia. According to Alexia Tsotsis of TechCrunch, the e-Commerce industry in China saw $79 billion (520 billion yuan) in sales last year, and 360buy.com itself made an estimated $1.7 billion in sales in 2010.

Adia CEO Wen Peng added, "As we've expanded our distribution partners, we have been approached by distributor and retailers from around the world. We feel that 360buy.com gives Adia Nutrition the best online platform in China and we are delighted to be working with them."

 

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