Advanced Plant Pharmaceuticals, Inc. Signs Ed McMahon for Infomercial Marketing Campaign of Lo-Chol

NEW YORK--(BUSINESS WIRE)--Oct. 10, 2003--
Television Ads to Support Telemarketing Campaign

Advanced Plant Pharmaceuticals, Inc. (APPI), a company that utilizes whole plants through a proprietary (patent pending) manufacturing process to develop all natural dietary and health supplements, has announced that the services of veteran television personality and spokesman, Mr. Ed McMahon (, have been retained for a series of TV ads and infomercials for a media marketing campaign of Lo-Chol(TM).

Mr. Ed McMahon, a veteran of television since the 1950's including 34 years working with Johnny Carson, along with many successful corporate and product spokesman positions, is familiar to the American public. From being host of the Star Search television show to spokesman for American Family Publishers, Ed McMahon has continued his public presence in the American media scene. According to the terms of the marketing agreement with Mr. McMahon, a number of ads and infomercials will be produced and aired by NutraLife Pharmaceuticals, Corp. with Mr. McMahon as the spokesman. The Lo-Chol (TM)marketing campaign will involve a number of television infomercials and television ads to support the telemarketing campaign.

Lo-Chol(TM) is a cholesterol-lowering supplement that in patients in human clinical studies improved HDL/LDL ratio and reduced overall cholesterol. Lo-Chol(TM) is a unique, proprietary supplement that is produced utilizing APPI's patent pending "Whole Plant" process which develops whole plant pharmaceuticals and nutritionals ( In 2002, sales of cholesterol drugs exceeded $17 billion, according to Decision Resources, a Waltham, Mass.-based pharmaceutical industry research firm. According to the American Heart Association (, it is estimated that 102.3 million American adults have total blood cholesterol values of 200 mg/dl and higher, and about 41.3 million American adults have levels of 240 or above. In adults, total cholesterol levels of 240 mg/dl or higher are considered high, and levels from 200 to 239 mg/dl are considered borderline-high.

About NutraLife Pharmaceuticals, Corp.

APPI's exclusive Lo-Chol marketing partner, NutraLife Pharmaceuticals, Corp. is a direct response and marketing firm focused on the development and design of marketing programs for a range of commercial products.

About Advanced Plant Pharmaceuticals, Inc.

Advanced Plant Pharmaceuticals, Inc. (APPI) focuses on the research and development of plant-based dietary and health supplements. The Company has a patent pending process that utilizes whole plants to manufacture all natural dietary and health supplements. APPI uses this process to manufacture products, which the company distributes worldwide through various marketing and distribution contracts. Current products include Sinusol (homeopathic allergy and nasal spray), Garlic, ABAVCA(TM) (immune system booster) and Lo-Chol(TM). Corporate website:


This release contains forward-looking statements within the meaning and pursuant to the Safe Harbor provisions of the Securities Litigation Reform Act of 1995 and involve risks and uncertainties that may individually or mutually impact the matters herein described, including but not limited to product development and acceptance, manufacturing, competition, regulatory and/or other factors, which are outside the control of the Company.

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