AHD International, a distributor of new-to-market nutraceutical and functional food ingredients, today announced that its flagship fiber ingredient LuraLean(R) was selected as a finalist for the 2009 NutrAward. Introduced to the North American market last year, LuraLean is a condensed, water-soluble dietary fiber formula designed to effectively support weight loss. Nutracon's finalist recognition is largely a result of LuraLean's 60-plus clinical trials and 14 safety studies showing its effectiveness in promoting weight loss. This year's NutrAward winner will be announced at the Nutracon Ceremony and Reception on Saturday, March 7 at 5 p.m. at the Anaheim Convention Center's Hall A, Booth #130.
"Weight loss remains one of the largest segments in the entire supplement category, but still lacks science-backed ingredients that consumers can be assured are completely safe and effective. We are pleased to be able to offer manufacturers LuraLean, which is supported by years of research and extensive safety testing," stated John Alkire, president, AHD International. "To be a NutrAward finalist is especially rewarding because it recognizes ingredients based on their scientific merit and market potential."
SupplyExpo and Nutracon registrants can visit www.nutraconference.com to find out more about LuraLean and to cast their vote for this year’s NutrAward winner.
LuraLean is a unique refined glucomannan ingredient from AHD International that promotes healthy weight loss in overweight individuals, and has been proven safe and effective for all age groups. LuraLean interacts with liquid in the stomach to swell to nearly 200 times its original size. Once expanded in the system, LuraLean promotes a feeling of satiety while traveling through the gastrointestinal tract, causing individuals to eat less. Additionally, LuraLean acts as a magnet, attracting and binding excess oils and calories and carrying them out of the system through normal digestion. AHD's LuraLean is manufactured using a proprietary extraction process that delivers a raw material that is free of enzymes and impurities, ensuring it does not break down as it passes through the gastro-intestinal tract like other fibers. This branded ingredient is available in several food, beverage and dietary supplement grades.
About The NutrAward and Nutracon:
The NutrAward celebrates innovative, evidence-based health & nutrition ingredient and technology products. Now in its 11th year, submissions are considered by a selection committee of experts from industry and academia and narrowed down to a select group of nominees. The winner is selected based on a weighted vote by the selection committee, as well as by a vote of attendees to Nutracon and SupplyExpo 2009. The committee evaluates submissions based on demonstration of excellence in the areas of scientific merit, efficacy, market potential, safety, innovation and ability to increase market credibility.
The Nutracon conference (www.nutraconference.com) is the health and nutrition industry's premier science and innovation event. It focuses on key issues in the development of supplements, healthy foods and beverages and personal care products. Nutracon is co-located with Natural Products Expo West and SupplyExpo.
About AHD International:
AHD International is a major supplier of the highest quality new-to-market nutraceutical ingredients and functional food products to manufacturers,wholesalers and food companies worldwide. AHD's triple-check system ensures that products are evaluated for natural purity, consistency and exceptional quality. For more information on AHD’s wholesale nutraceutical and functional food ingredients call 404-233-4022 or visit www.ahdintl.com.