ATLANTA, Ga., July 21, 2008 – AHD International, a distributor of new- to-market nutraceutical and functional food ingredients, has received the 2008 Frost & Sullivan North American Protein Product Innovation Award for its branded ingredient Luravida Cranberry Protein Powder.
The Award recognizes AHD's innovative ability to bring to market a highly beneficial protein powder via its patented cold processing technology, resulting in a rich protein source readily accepted by functional food and beverage manufacturers.
Regarding Luravida Cranberry Protein Powder's distinguishing features, Frost & Sullivan research analyst Christopher Shanahan stated, "The new protein powder manufactured from cranberry seed extract has the potential to capture a significant portion of the protein market in the near future. Besides being 100 percent natural and a rich protein source, the product is a storehouse of numerous properties that are highly beneficial and not found in other, more common protein sources."
Launched in September 2007, AHD's Luravida Cranberry Protein Powder provides a complete protein and significant levels of essential fatty acids (omega 3, 6, 9), dietary fiber, minerals and antioxidants. As the the only 100 percent fruit protein that contains 25 percent complete protein, the ingredient also possesses a high amount of naturally occurring Proanthocyanidin (PAC) to address urinary tract infections. Further, the ingredient provides an alternative protein and EFA source for those with soy and dairy allergies and intolerances, or those who find fish oil unpleasant to taste or smell.
"With the benefits of antioxidant-rich cranberries well-established, our Luravida Cranberry Protein Powder provides several health- enhancing properties, including fiber and EFAs, that consumers are eager to incorporate into their diet," stated John Alkire, president, AHD International. "As innovation is AHD's driving force, we are pleased to accept this Award and look forward to further promoting this ingredient's application in functional beverage products, protein bars and other functional foods."
About Frost & Sullivan Best Practice Awards:
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry. For more information about Frost & Sullivan's Growth Partnerships, visit www.awards.frost.com.
About AHD International:
AHD International is a major supplier of the highest quality new-to- market nutraceutical ingredients and functional food products to manufacturers, wholesalers and food companies worldwide. AHD's triple- check system ensures that products are evaluated for natural purity, consistency and exceptional quality. For more information on AHD's wholesale nutraceutical and functional food ingredients, call
404-233-4022 or visit www.ahdintl.com.
# # #