Whether you’ve been green longer than Earth Day is old or just began reducing your “carbon footprint,” the pressure is on to green your business and effectively communicate your company’s sustainability initiatives to consumers and customers. Now, as consumers begin to grow dubious of eco-friendly claims, the pressure to implement and market authentically earth-friendly practices and products increases hand-in-hand with the attention of the Federal Trade Commission (FTC) to “greenwashing.”
The American Herbal Product Association’s (AHPA) newest tele-seminar, “Sustainability & Crafting Responsible “Green” Marketing,” addresses these issues both practically and legally by examining the FTC’s definition of “green marketing” and its recent enforcement activities, as well as issues regarding green sourcing in the herbal products industry and best practices for an eco-friendly company.
Don’t miss this chance to have your particular questions answered by the experts and to receive advice and practical information from Anne Maher, Partner, Kleinfeld, Kaplan & Becker, Chuck Bennett, Vice President, Earth & Community Care, Aveda, Lynda LeMole, Executive Director, United Plant Savers and Kathy Larson, Vice President of Sustainability, Frontier Natural Products Co-op. Topics to be covered include:
o Substantiating Claims
o Federal Trade Commission (FTC) Guidelines & Relevant Cases
o Determining Suppliers’ Sustainability
o Establishing Internal Standards
o Social Justice in Herb Procurement
“Sustainability & Crafting Responsible “Green” Marketing”
Thursday, Sept. 18, 2008, 1–3 pm Eastern,
Fax form to 301.588.1174 or email to [email protected]
• $195 per line for AHPA member companies (unlimited participants!)
• $495 for non-members
• Includes an unedited transcript (to review later)
• Includes one Certification of Completion (for training and personnel files )
• Additional certificates — $25 each
• Optional audio CD — $25 (great for your training library)
The registration deadline is Sept. 17. All supporting resource documents, presentations and call-in instructions will be sent via email prior to the event.
AHPA’s tele-seminars are a convenient and cost-effective way to explore issues, gain insight, and enhance knowledge on what’s important to your business. You will be provided with practical, useful documents and information and the opportunity to have your particular questions answered by the experts. Please note, the registration fee is charged per phone connection, but as many staff members as you wish may listen in on your speaker phone.