AHPA to host 'Marketing Red Flags for Dietary Supplements' teleseminar

AHPA to host 'Marketing Red Flags for Dietary Supplements' teleseminar

Teleseminar will provide information on how to maintain the delicate balance between creative marketing efforts and compliance with FTC and FDA regulations.

The American Herbal Products Association (AHPA) presents a two-hour educational teleseminar titled "Marketing 'Red Flags' for Dietary Supplements" on October 4, 2012, from 1 to 3 p.m. EST. The teleseminar will provide information on how to maintain the delicate balance between creative marketing efforts and compliance with Federal Trade Commission (FTC) and Food and Drug Administration (FDA) regulations.

Participants will hear from food and drug law legal experts, who will explain what supplement marketing departments can and can't say on product labels and marketing materials--including websites--to maximize product sales. Representatives from FTC and FDA (invited) will be on hand to outline their regulatory authority and discuss recent regulatory actions.

Participants will also hear directly from industry market leaders about how their legal and marketing departments work together to craft compliant and potent marketing and labeling and related information.

Also, a Q&A session will give participants the opportunity to have their questions answered anonymously.

"With FDA's ongoing attention to claims during facility and website inspections, this seminar will provide a constructive forum for supplement companies to maximize sales efforts while ensuring compliance with federal regulations," said Michael McGuffin, AHPA president. "Additionally, the teleseminar format provides a convenient and inexpensive way for numerous company personnel to attend this important session."

Upon completing the seminar, participants will have received invaluable guidance and information from an experienced faculty that will assist them in creating effective marketing campaigns that are within federal regulations and guidelines.

Registration is available through October 3 at a cost of $195 for AHPA members and $495 for non-AHPA members. For more information and to register, visit the AHPA website.

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