WellTok, Inc., developer of CafeWell, the social health network to get well and stay well, today announced that Alexis Walker has joined the company as vice president of sales. Walker brings more than 20 years of experience in strategic business development and health care sales and marketing to both commercial accounts and government agencies.
"Alexis is widely respected across the health care industry, especially among the health insurance, health care provider and government program communities," said Scott Rotermund, WellTok's president and cofounder. "Her expertise and established trust with these key health care population managers will significantly enhance our customer relationships and business development efforts."
"The importance of improving consumers' engagement in their health and wellness is a top-tier issue for health care population managers as the delivery of benefits and care becomes more and more driven by retail mechanisms over the next five years," noted Walker. Sixty-one percent of executives surveyed by WellTok at the March 25 Managed Care Executive Group Forum said that consumer engagement is a top five priority at the CEO level for their companies.
"WellTok has rapidly proven that social networking technology represents a tremendous new tool for health care population managers to address the engagement challenge, and I look forward to helping bring forth that solution in the market," added Walker.
Walker's experience includes medical devices, payer information systems, care and disease management services, hospitals and physician practices.
Walker was most recently executive vice president of sales and marketing at wound-care device maker Oxyband Technologies, Inc. Before that she was senior vice president of sales at ikaSystems, and led business development efforts at Inspiris, Care Level Management, Renaissance Health Care, HealthMark and Hospital Corporation of America.