SAN CLEMENTE, Calif., Nov 30, 2005 -- Ventana Health, Inc. today announced the launch of Zsweet(TM)-- a new, all natural, zero calorie sweetener approved by the FDA. Zsweet(TM) is an all natural sweetener that provides a safer alternative to chemical sugar substitutes. Zsweet(TM) flows, measures, and tastes like sugar without the unpleasant aftertaste.
Zsweet(TM) has been favorably mentioned in the New York Times best selling book, "The Perricone Weight-Loss Diet" written by Nicholas Perricone, M.D. According to Dr. Perricone, artificial sweeteners and hidden sugars, such as fructose corn syrup, commonly found in beverages, are causing a host of serious health problems including obesity. To combat obesity and other such health problems, Perricone identifies Zsweet(TM) as an alternative all natural sweetener.
"Zsweet(TM) was developed to enhance the healthy and balanced lifestyle of our community with a nutritious product of the highest integrity and quality without sacrificing taste," says Tim Avila, creator of Zsweet(TM) and chief executive officer of Ventana Health Inc. "Our goal was to produce a sweetener that was sweet in taste and good for the body," explains Avila.
Zsweet(TM) is made with a blend of Erythritol, a natural sugar alcohol, and food extracts commonly found in fruits and vegetables. Zsweet(TM) does not use herbal extracts or dietary supplements and does not chemically alter any ingredients.
Benefits from Zsweet(TM) are numerous especially since Erythritol has been shown not to increase blood sugar levels and is healthy for diabetics. In addition, tests have displayed that the basic ingredient in Zsweet(TM) has the highest level of digestibility and tolerability of the sugar alcohols. Studies have also revealed that Erythritol prevents dental cavities.
"Unlike other sugar substitutes such as Splenda(R), Equal(R) and Sweet 'n' Low(R), Zsweet(TM) uses no caloric or carbohydrate fillers," says Avila. "Zsweet(TM) does not contain any chemically altered materials, not even in trace amounts."
Zsweet(TM) can be used like sugar in equivalent measurements in hot or cold beverages, blended drinks, over cereal, and in a wide variety of recipes.
Zsweet(TM) will be available online January 2006 and will have distribution throughout the US. For more information about the Zsweet(TM), please visit http://www.Zsweet.com
About Ventana Health Inc.
Ventana Health Inc. is dedicated to fostering healthy lifestyles through intelligent food and supplement brands that deliver micro-nutrition to our community. Through an ongoing educational initiative with organizations such as the Institute for Prevention Research/USC KECK School of Medicine, Ventana Health Inc. has established itself as an advocate in health and wellness.