ATLANTA, May 11, 2004 -- Sticking to a low-carbohydrate, low-sugar diet just got easier. The Monarch Beverage Company, a diversified international beverage corporation, has launched two new All Sport beverages that will enable consumers to protect their bones and joints and still maintain a low-calorie or low-carbohydrate diet.
All Sport(R) Zero offers all the hydration and benefits of All Sport Body Quencher(R), but without carbohydrates, sugar or calories. All Sport Zero initially will be offered in Lemon Ice, Mixed Berry, Tangerine and Fruit Punch flavors. All Sport Zero will roll out nationwide in supermarkets, convenience stores and other outlets this month.
All Sport Plus(TM), the first supplement-enhanced isotonic, is designed to help athletes of all levels re-energize their muscles, bones and joints after a hard workout while avoiding the extra calories of traditional sports drinks. All Sport Plus arrives in a non-caloric formula with popular supplements chondroitin and glucosamine for healthy joints and bones. It is initially being rolled out in Orange and Lemon-Lime flavors. Meanwhile, Monarch is developing additional All Sport Plus line extensions for launch later this year.
All Sport Plus and All Sport Zero reflect Monarch's strategy to market more health-related products as baby boomers age and the nation continues to battle obesity, says Katie Ryan Strimban, director of marketing for The Monarch Beverage Company.
"We believe it's important to offer a choice for consumers who want the health benefits of a sports drink, but don't want all the calories," adds Emory Atwater, vice president of sales for Monarch. "All Sport Plus and All Sport Zero make that choice simple. Hydrate your body, protect your bones and joints and skip the added calories -- all at the same time."
All Sport Body Quencher, Monarch's original sports drink, continues to be available nationwide.
About The Monarch Beverage Company
Monarch is a diversified, international beverage company based in Atlanta, Georgia, USA. Monarch works with bottlers, wholesalers, distributors and retailers to manufacture and market a wide range of branded and private label products -- from the traditional to the truly innovative -- in 53 countries, including some of the largest beverage markets in the world. For more information, visit the company's Web site at www.monarchbeverages.com or call 800-241-3732.