Alternative Medicine magazine is now Natural Solutions: Vibrant Health, Balanced Living

BOULDER, Colo. (January 15, 2008) — Alternative Medicine, the award-winning health and wellness magazine that has been the trusted voice in the natural health movement for 14 years, is changing its name to Natural Solutions: Vibrant Health, Balanced Living.

The February 2008 issue, featuring the new title, hits newsstands today with investigative articles on such timely health topics as drug-free heart health, safe cold remedies for children, fertility-boosting foods, advice for wheat sensitivity sufferers, and what young women need to know about the new no-menstruation birth-control pill.

Each issue of Natural Solutions: Vibrant Health, Balanced Living will still offer cutting-edge solutions for specific health concerns and ways to enhance a healthy, wellness-based lifestyle. But the new name more clearly represents the view that whole health includes a healthy family, a healthy home, healthy pets, and a healthy environment.

“When Alternative Medicine started in 1994, nonconventional medicine and natural healing were relatively new concepts,” says Linda Sparrowe, editor-in-chief. “But these days, taking vitamins and supplements or buying organic foods is hardly radical. We’ve long championed holistic solutions in every aspect of life—family, home, and community. Giving our readers ways to stay physically, mentally, emotionally, and spiritually whole has always been our mission. Natural Solutions: Vibrant Health, Balanced Living reflects that vision and allows us to broaden our reach.”

Along with the new name, the Alternative Medicine website received a major overhaul. The new site ( ) features new Condition and Wellness Centers—a fully searchable database of nearly 2,000 articles from the Natural Solutions and Alternative Medicine archives gathered into an easy-to-use, subject-specific library. Topics include: Heart Health, Diabetes, Bones & Joints, Colds & Flu, and Women’s Health, among many others.

To view a sample, digital issue of Natural Solutions: Vibrant Health, Balanced Living, which has an audited circulation of 225,000 print and digital copies, visit .

About Natural Solutions: Vibrant Health, Balanced Living:
Natural Solutions is published 10 times per year by InnoVision Health Media, which also publishes three peer-reviewed medical journals and 13 consumer health books. Visit .

For information, contact: mailto:[email protected]

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