Manhattan Beach, California -February 26, 2003 -Amazon Acai, a pioneer in the all natural energy drink marketplace, today announced that they are teaming up for the first time with the Los Angeles Marathon. More than 80,000 running and sports enthusiasts will be able to taste and learn more about the nutritional and energizing qualities of Acai, the great-tasting Brazilian berry used in the company¹s all natural products, from February 27 to March 1 at the Quality of Life Expo, held at the Los Angeles Convention Center, preceding the world-renowned running race to be held on Sunday, March 2. The marathon is now in its 18th year.
"Amazon Acai is an all natural energy drink packed with nutrition," stated company co-founder Andrew Colehower, a veteran importer and distributor of exotic fruits and vegetables. "The Acai (pronounced 'ah-sci-ee') berry, about the size of a grape, has 30 times more antioxidants than red grapes; is high in omega 3, 6 and 9 essential fatty acids; and is a natural source of amino acids, iron, calcium and vitamins E, A and C."
Continued Colehower, "When combined in a synergistic way with Guarana, Acai's endurance and energizing properties have been known for thousands of years to the indigenous people of Brazil's northern Amazon, but only recently here in the United States. In fact, it is considered as an all natural, nutritious alternative to drinks such as Gatorade, Red Bull and even coffee."
Saving One Tree at a Time
Found only in Brazil, the majestic, 70-foot tall Acai palm tree has traditionally been cut down to harvest its heart of palm. Now, according to Amazon Acai co-founder Chris Cuvelier, locals can make more money from the berry than the heart of palm. This not only helps to prevent continued deforestation, but, as Cuvelier says, "with every serving of Amazon Acai, we are giving back to the local community in Brazil. It's great for the people, it tastes great and provides healthful, energizing benefits; and we are making a difference for the people of Brazil and in saving the rainforest."
A portion of Amazon Acai sales will be donated to fund social, environmental and scientific programs that support rainforest preservation efforts.
Providing All Natural Energy to Health Conscious Consumers and Athletes
"Exhibiting in the Los Angeles Marathon¹s Quality of Life Expo demonstrates Amazon Acai¹s dedication to supporting community events, multi-sport activities, outdoor competitive events and active lifestyles," added Colehower. "We want to make our products available to everyone from extreme athletes to health conscious consumers and weekend warriors."
Visit Amazon Acai at booth #770 at the Los Angeles Marathon Quality of Life Expo.
Amazon Acai will also be exhibiting for the first time at the world¹s largest natural products trade show, Natural Products Expo West, from March 6 to March 9, in Anaheim, California. The company's products will be on display at the Tetra Pak Inc. exhibit in booth #557.
Amazon Acai is endorsed by 2002 World Champion Triathlete Conrad Stoltz and Olympic Beach Volleyball Gold Medalist Eric Fonoimoana. In addition to exhibiting at the Los Angeles Marathon and participating in the Tetra Pak Inc. exhibit at the Natural Products Expo West, the company will sample its products at all West Coast stops of the Association of Pro Volleyball Players 2003 tour and the 2003 Xterra Triathlon circuit.
Amazon Acai is available in a bright purple, colorfully designed, shelf-stable package in specialty and natural foods stores, and in concentrate form in juice bars throughout the West Coast. The company is currently putting national distribution in place.
About Amazon Acai
Amazon Acai is a dba of Amazon Preservation Partners, Inc., founded in 2001 and based in Manhattan Beach, CA. The mission of Amazon Acai is to become the largest and most respected distributor of Acai food products to North America. Amazon Acai believes in fusing solid business strategy with social responsibility that pays respect to the world¹s precious resources. A portion of Amazon Acai sales will be donated to fund social, environmental and scientific programs that support rainforest preservation efforts.