On Nov. 1, the American Diabetes Association launched its annual effort to raise the profile of diabetes with its boldest, most extensive program ever. American Diabetes Month activities will document how the disease affects the lives of millions of Americans and will recognize individuals who are furthering the organization’s movement to Stop Diabetes. The Facebook-based effort also asks people to “Raise their Hand to Stop Diabetes” by making a personal pledge to take action against this deadly disease.
For the past 35 years, the Association has used the month of November to highlight the devastating impact of diabetes on individuals, communities and the nation as a whole. This year, the Association will spotlight individuals who are making valuable contributions in the fight to Stop Diabetes. From outspoken advocates and community leaders to medical professionals and celebrities who battle this disease every day, the stories of triumph and perseverance culminate on Facebook, where anyone can join the cause.
“By 2050, as many as one in three American adults will have diabetes,” explained Beth Mayer-Davis, MSPH, PhD, RD, President, Health Care & Education, American Diabetes Association. “Our goal for this month and beyond is to magnify the presence diabetes holds in the overall American consciousness.”
Each week, during American Diabetes Month, the Association will highlight a specific facet of the ongoing movement to Stop Diabetes, including those who advocate for rights of people with diabetes, community leaders and organizations developing programs to stop the spread of diabetes, inspirational individuals and groundbreaking research that is changing the future of this disease.
“This is by far the most ambitious American Diabetes Month program we have ever implemented,” added Larry Hausner, CEO, American Diabetes Association. “We are thrilled that so many have joined the cause to Stop Diabetes, arming us with informative, relevant, and fresh content to share with the public.”
Joining the Association in this effort is a long list of supporters, including celebrities like Larry King, professional quarterback Jay Cutler and football analyst Herm Edwards who are sharing their personal stories about living with diabetes, as well as corporate and media supporters who are extending the reach of the Stop Diabetes movement, including:
• MSN, a breaking news and online information site from Microsoft, will feature the American Diabetes Association and the Stop Diabetes movement at MSN Health during the month of November.
• The American Diabetes Association would like to thank its Corporate Supporters who are also raising their hands to help stop this devastating disease this November including Gold’s Gym, Walgreens Co., Lubriderm®, Colgate Total®, Merisant makers of Equal® and Pur Via®, Roche Diabetes Care, La Quinta® Resort & Club, Catherines Plus Sizes®, Boehringer Ingelheim Pharmaceuticals, Inc., Boar’s Head, Rite Aid Pharmacies, Sonus and Bristol-Myers Squibb.
The Association, in conjunction with Larry King and the Larry King Cardiac Foundation, has produced a series of interviews and Public Service Announcements featuring Jay Cutler, Herm Edwards, Madi Dodge, the American Diabetes Association Youth Advocate, and Geralyn Spollett, MSN, ANP-CS, CDE, President-Elect, Health Care & Education. These videos will be distributed across the Association’s and its supporters’ social media channels.
“Living with diabetes is a day to day challenge for millions of people like me,” said Larry King. “I hope the stories of Coach Edwards, Jay Cutler, Madi and others like them inspire people to not just get involved, but to recognize the signs of diabetes and the impact this disease has on their families, their communities and our nation as a whole.”
To learn more, visit facebook.com/AmericanDiabetesAssociation.
The American Diabetes Association is leading the fight to stop diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit www.diabetes.org.