NEW YORK--(BUSINESS WIRE)--April 10, 2003--Carolyn Bekkedahl, Executive Vice President of American Media, Inc. and Publishing Director of the Weider Active Lifestyle Group, today named Randy Frank Leeds as the new publisher of Natural Health magazine.
"Randy has been successfully selling the active lifestyle and wellness market for over six years," Ms. Bekkedahl said. "In addition, she also has a unique background that is well suited for the plans we have for Natural Health. An entrepreneur who has owned her own marketing company, Randy has also worked in television and cable, and has experience in international syndication ventures -- all areas of expertise that will come in handy as we re-launch and market Natural Health."
Ms. Leeds added, "I fell in love with the magazine the minute Carolyn showed me the redesign done by Roger Black. The new Natural Health will have a very distinct personality that both readers and advertisers will find refreshing and engaging."
Commenting on the appointment, American Media Chairman, David J. Pecker said, "We are making a multi-million dollar investment in Natural Health and choosing the right person to be the publisher is critical. We are very fortunate to now have Randy as part of our team."
Ms. Leeds had been with Fitness magazine since 1996, most recently as Associate Publisher. Prior to Fitness, she had managed her own company, Frank Marketing Inc., and worked extensively in the cable TV industry.
The titles in the Weider Active Lifestyle Group are Shape, Fit Pregnancy and Natural Health, and represent the leading publications in the women's active lifestyle, pre- & postnatal fitness and self-care categories. These titles have a readership in excess of 9 million.
American Media, Inc. is one of the largest media companies in the U.S. The company publishes six of the 14 best selling weekly magazines, including the no.2 and no.4 titles, the National Enquirer and Star. AMI recently acquired Weider Publications, the leading publisher of health and fitness magazines, including Shape, Men's Fitness, Muscle & Fitness, Muscle & Fitness Hers, Flex, Fit Pregnancy and Natural Health. The company also publishes the best selling country music magazines, Country Weekly and Country Music; a Latino entertainment magazine, Mira!; two automotive magazines, AMI's Auto World and NOPI Street Performance Compact; and more than 200 Mini-Mags and Digests. AMI recently launched its own book division with seven titles released to date. In addition to print properties, AMI owns Distribution Services, Inc., the country's no.1 in-store magazine merchandising company.