American Palm Council Launches Revised Website

New simple-to-navigate site explains the many benefits of using palm oil

Designed to serve both industry and consumers, the newly re-designed American Palm Council Web site promotes a better understanding of this naturally trans fat free, nutrient rich oil - its health benefits and applications.

The site,, helps visitors easily distinguish the differences between palm oil and other vegetable oils. Palm oil is a valuable source of vitamins A and E, which have been shown to lower cholesterol, and to counter heart disease, cancer and the effects of aging.

With just one click on the Palm Oil Story icon, visitors to the site can discover that palm oil has been safely consumed worldwide for more than 5,000 years. This section also lists the numerous research studies supporting palm oil's 12 well-documented benefits.

The Health Benefits icon brings visitors to a page that dispels some of the major misconceptions about palm oil, which has been erroneously referred to and grouped with palm kernel oil and coconut oil as a “tropical oil”. Instead, palm oil is trans-fat free, and one of the most nutrition-filled oils on the market.

Click on the Palm Oil Uses icon to learn of the many ways that palm oil is used in food, and non-food products. Palm oil is abundantly available, relatively inexpensive, technically suitable for most food products, and offers multiple health benefits. Naturall trans fat free palm oil can be used in everything from baked goods and baby formula to potato chips and other snacks.

Non-food applications now account for about 20 percent of its usage. These include soaps, plastics, candles, lotions, body oils, shampoos, cleaning products, rubber and even a palm-based diesel substitute.

The site also features up-to-date news and trade information, a glossary, frequently asked questions, and other fact-filled pages. For more information, please visit


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