For the ninth consecutive year, Amway Independent Business Owners (IBOs) have earned the company the top spot in online Health & Beauty (H&B) sales. Internet Retailer's annual Top 500 Guide to the web ranked Amway North America first again in the Health & Beauty category, and 30th in overall web sales.
Amway North America is part of the Amway family, a worldwide leader in direct selling, with more than three million IBOs in more than 80 countries and territories. Amway North America's Top 500 Guide ranking is based on estimates made by Internet Retailer, since Amway does not report sales by individual market.
Enterprise-wide sales for Amway North America's parent company, Alticor, were $10.9 billion in fiscal 2011. According to Internet Retailer estimates, Amway North America's online sales were more than $980 million in 2011.
"Amway Independent Business Owners always look to the future and new technology trends and that's helped us achieve this level of success online. Using social media and cutting-edge technologies, Amway IBOs serve customers wherever they are: in person, on their computers, phones or tablets," says Tanios Viviani, Regional President of Amway Americas. "This ranking also reflects the high quality of our products and appeal of our major health and beauty brands, NUTRILITE nutritional supplements and ARTISTRY skin care and cosmetics."
NUTRILITE is the world's No. 1 selling vitamins, and dietary supplements brand, and ARTISTRY is among the world's top five, largest-selling, premium skin care brands. The NUTRILITE and ARTISTRY brands are among more than 450 unique, high-quality products manufactured and marketed by Amway. These exclusive brands are supported by more than 60 Research & Development labs worldwide, approximately 500 patents, and a 180-day 100% Satisfaction Guarantee.
Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2011 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in key categories.