Artiste expands range of natural aroma chemicals

Artiste expands range of natural aroma chemicals

Artiste is expanding its line of natural aroma chemicals to include natural vanillin, 1-Penten-3-ol, 1-Penten-3-one, delta-tetradecalactone and gamma-valerolactone.

These days, 'natural' helps any brand speak to the promising aspirations of product purity, a healthier body and a safer environment. As such, New Jersey-based specialty ingredient company Artiste is responding to increased demand on the part of its clientele of consumer product manufacturers and flavor and fragrance companies by expanding its line of natural aroma chemicals to include natural vanillin, 1-Penten-3-ol, 1-Penten-3-one, delta-tetradecalactone and gamma-valerolactone.

According to Artiste Principal Joe Raimondo, "Expanding our line of natural aroma chemicals makes perfect sense given all the indicators related to consumer preference and the need for manufacturers and marketers to respond to today's powerful 'naturals' trend. Consumers are continually bombarded by stimuli that motivate them to choose 'natural.'

Recent research data bears out this viewpoint as well. According to an online survey conducted by Datamonitor, a majority of respondents manifest the belief that cosmetics and personal care products made with predominantly natural ingredients are healthier than those containing a higher proportion of synthetic ingredients. The same is true in the food and beverage marketplace.

Artiste is a global flavor and fragrance specialty ingredient company. Through its network of partnerships, Artiste offers the finest quality ingredients through its flavored extracts, infusions, essential oils, natural aroma products and more. Located in New Jersey, Artiste is the ingredient partner of choice delivering unparalleled service and consistent high quality ingredients. For more information, visit www.artiste.us.com.

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