Artiste says botanicals are the new wave in the healthy beverage movement

Artiste's botanical extracts such as lavender, hibiscus, chamomile, jasmine, passion flower and rose add a unique twist when added to beverage applications.

The current natural products trend has increased the number of flowers and herbs being used as ingredients, especially in beverages. These delicately infused drinks are a hit among today's health conscious consumer and starting to catch on among the mainstream.  Artiste's botanical extracts such as lavender, hibiscus, chamomile, jasmine, passion flower and rose are commonly known, yet add a unique twist when added to beverage applications.

Botanicals have proven to be more than a fad and are becoming a significant trend.  In fact, International research body, Innova Market Insights recently identified some of the key trends that will impact the food and beverage market throughout 2012.  The top trends relate to purity, authenticity and sustainability.  In particular, Innova predicts that products labeled as "pure" will increase and products dubbed "natural" will remain steadfast -- two terms that easily apply to botanicals.

Artiste President and Principal owner Joe Raimondo stated, "Botanicals are the new wave in the healthy beverage movement.  In addition to their "good for you" appeal, using them in such a nontraditional way adds an exciting freshness to the product."  

In addition to beverages, Artiste's botanical extracts can be formulated for many applications including functional foods, cosmetics and personal care.

Artiste is an established global flavor and fragrance specialty ingredient company serving customers world-wide. Through its network of partnerships, Artiste offers the finest quality ingredients of flavored extracts, infusions, essential oils, natural aroma products and more.   Located in northern New Jersey, Artiste is the ingredient partner of choice for delivering unparalleled service and consistent high quality ingredients.  For more information, visit www.artiste.us.com

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish