Assure Water appoints Royal Foods as exclusive distributor for New York City

Assure Water appoints Royal Foods as exclusive distributor for New York City

Assure Water has selected Royal Foods for the exclusive distribution of its Good for You Good for Earth Healthy Beverages in New York City.


Assure Good for You, Good for Earth Healthy Beverages will be distributed by BCS, d/b/a Royal Foods Distributors, New York City’s Premiere Specialty and Beverage Distributor with over 30 years of distribution experience, in one of the most important trade areas in the country.

Assure Water was founded in 2008 and just officially launched the product line April 2011. Originally only four flavors launched but very quickly grew to six flavors with some new and very exciting developments with ingredients such as D-Ribose and omega-3 plant based. Omega 3 DHA/EPA.

Mike Eskandari, operations director for Assure Water, stated, “We spent many, many months perfecting and assuring quality in our packaging and our formulation and every time we got it right we decided we could still do better and our goal of being first to market on several fronts drove us to innovation. Becoming the first good for you water that not only provides key focused functions for the athlete working out at the gym or running around the track. But most importantly an all natural low sugar, low sodium product moms can give to their kids in their lunches. All of our products carry the Kosher and Halal certifications. Assure Water is the only all-natural functional water to carry both certifications on the market today. We are proud of the end result and the retail buyers are excited to finally see a new innovative brand come to market.”

“We are very excited to partner with Royal Foods,” Eskandari continued. “They have such a diverse offering of products they truly bring the power of one go to market strategy to their customers which makes them more valuable to a start-up beverage company than a traditional beverage distributor who carries hundreds of new beverages month to month. Retailers are more likely to accept a new item from a distributor that provides value to the entire store. We know Assure Water will be a hit with consumers in NYC from our convenient earth friendly packaging to our targeted functions and continued innovation with ingredients.”

“Assure will be a hit in the big apple”, said Chuck Miller, VP Sales & Marketing for Assure Water. “New York City is an important market for any start-up beverage company. The incredible amount of daily traffic can truly give you a read on your product as well as great amount of volume created with the right distribution and being teamed with a distributor that can navigate the city is very important to your overall success. Royal Foods will make it possible for thousands of New Yorkers to discover Assure healthy water and eliminate the plastic water bottle that plagues this country and now everyone can actually buy a product that is good for you and good for Earth.”

Assure Water is also available at leading supermarkets in the northeast, southeast and Caribbean Islands.


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