Atkins(R) and CoolBrands Team Up to Market Super Premium Ice Cream for Carb-Conscious Consumers

TORONTO - CoolBrands International Inc. (TSX: COB.A) today announced an agreement with Atkins Nutritionals, Inc. to manufacture, sell and distribute an expanded lineup of Atkins Endulge(TM) Super Premium Ice Cream products in the United States and Canada. Atkins Endulge(TM) Super Premium Ice Cream turns this favorite dessert into a healthy addition to the menus of the tens of millions of people who are now following a controlled carbohydrate lifestyle.

Atkins Endulge(TM) is real Super Premium Ice Cream with all the rich flavor and creamy texture consumers expect, but formulated with no sugar added to control carbohydrates. CoolBrands will initially market Atkins Endulge(TM) in a variety of flavors in pint-size containers, as well as ice cream bars, fudge bars and other frozen snacks. Future line extensions are planned for soft serve ice cream and bulk ice cream for foodservice applications. All Atkins Endulge(TM) varieties combine Super Premium quality and taste with four or fewer Net Carbs (carbohydrates that affect blood sugar) per serving. In fact, Atkins Endulge(TM) products contain up to 85% fewer Net Carbs than other Super Premium brands.

"Following the well received introduction of Atkins Endulge(TM) novelty cups earlier this year, we recognized that many people following a controlled carbohydrate lifestyle were looking for a much wider range of ice cream products" said Matt Wiant, Chief Marketing Officer of Atkins Nutritionals, Inc.. "CoolBrands' manufacturing, product development and distribution capabilities will help us serve our loyal customer base by providing a complete lineup of delicious ice cream products that fit a controlled carbohydrate lifestyle."

Shoppers can look for the full line of Atkins Endulge(TM) Super Premium Ice Cream in the freezers of supermarkets and health and natural food stores nationwide starting next month.

"The addition of Atkins Endulge(TM) to our brand portfolio positions CoolBrands as the pre-eminent Better for You ice cream company," said David J. Stein, President and Co-CEO for CoolBrands International Inc. "Better for You products are driving growth in the ice cream category, and CoolBrands is on the leading edge of innovation in this highly dynamic segment."

About CoolBrands: CoolBrands markets Dreamery(R) Ice Cream and Whole Fruit(TM) Sorbet, as well as Eskimo Pie(R), Chipwich(R) and Fruit-A-Freeze(R) branded frozen novelties and frozen desserts. The Company also markets a broad range of ice cream, frozen novelties and frozen desserts under the Godiva(R), Tropicana(R), Welch's(R), Weight Watchers(R) Smart Ones(R), Yoplait(R), Betty Crocker(R) and Trix(R) brand names pursuant to long-term licensing agreements. In addition, CoolBrands franchises and licenses frozen dessert outlets operated under a Family of Brands including Tropicana(R) Smoothies, Juices & More, Swensen's(R) Ice Cream, I Can't Believe It's Yogurt(R), Yogen Fruz(R), Bresler's(R) Premium Ice Cream, Golden Swirl(R), Ice Cream Churn(R), and Java Coast(R) Fine Coffees, with company-owned, franchised and non-traditional partnership locations around the world. Coolbrands' Foodservice Division is a leading manufacturer and supplier of premium soft serve ice cream and frozen yogurt to the foodservice industry. The Company also manufactures and sells a full line of quality flavors, chocolate coatings, fudge sauces, powders for chocolate milk, egg nog bases and other ingredients and flexible packaging products for use in private label dairy products in addition to the Company's brands.

About Atkins: Atkins Nutritional Approach(TM) is a controlled carbohydrate lifetime nutritional philosophy, focusing on the consumption of nutrient-dense, unprocessed foods, vita-nutrient supplementation and exercise. The Atkins Nutritional Approach(TM) consists of four phases: Induction, Ongoing Weight Loss, Pre-Maintenance and Lifetime Maintenance. Dr. Robert C. Atkins founded Atkins Nutritionals, Inc. in 1989 to promote good health by changing the way the world eats and to help people enjoy healthier lives. Atkins Nutritionals, Inc. continues to be a pioneer and leader in providing innovative nutritional and informational products based on controlled carbohydrate nutritional science and rooted in the Atkins Nutritional Approach.(TM)

"SafeHarbor" Statement under the Private Securities Litigation Reform Act of 1995: Information in this release relating to the Company's future plans and performance are "forward looking statements" and, as such, involve certain risks and uncertainties that could cause actual results to vary materially. Potential risks and uncertainties include, but are not limited to: (1) the highly competitive nature of the frozen dessert market and the level of consumer interest in the Company's products, (2) product costing, (3) the weather, (4) the performance of management, including management's ability to implement its plans as contemplated, (5) the Company's relationships with its customers, franchisees, licensees and licensors, and (6) government regulation.

Source: CoolBrands International Inc.

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