Plus, the number one product for daily immune system health gets a fresh new look
Acton, ON: Purity Life Health Products is pleased to announce that the award-winning Moducare® formula is now available in a naturally-sweetened, grape flavoured chewable format. Now, consumers have a convenient way to obtain the same immune-enhancing benefits as the original capsules, but from a great tasting chewable tablet. In response to consumer demand, this line extension will expand the customer base of Moducare® to include more children, as well as adults who have difficulty swallowing capsules. "The introduction of the new grape flavour chewable represents a triumph in taste, convenience and efficacy, and will further position Moducare® as the leader in daily immune system health," says Matthew James, VP Sales and Marketing for Purity Life Health Products. To help promote this new offering, the Moducare® cartons, both original and chewable format, have been beautifully redesigned. Available in all channels of distribution, Moducare®'s fresh new look and new chewable product will ensure Moducare® remains the number-one daily immune system health supplement.
Xylitol puts the sweet in Moducare®'s naturally-sweetened chewable
Moducare® Grape Flavour Chewable is sweetened with Xylitol, a natural sweetener sourced from Birch trees. Found in many fruits and vegetables, Xylitol is also a by-product of the body's metabolism of glucose. It is low-glycemic and metabolized independently of insulin; therefore it does not cause the blood sugar spikes associated with eating carbohydrates. Xylitol can be safely recommended for people with diabetes and blood sugar imbalances. In the 30 years of scientific study on Xylitol, there have been no adverse side effects reported.
Purity Life supports product launch with new POP material
Moducare® received a makeover in 2003. Bursting with colour in rich forest green, deep purple and marigold, the Moducare® brand will hit the shelves in this attractive and eye-catching carton that includes a product insert with coupon. Plus, Purity Life will make available a Health Professional piece, new consumer brochures and shelf talkers. Purity Life will support the launch of the new look and the new product with consumer and trade magazine ads, newspaper ads and various promotional activities with pharmacist and author Dr. James LaValle.
Moducare® Grape Flavour Chewable product description:
- Size: 60 and 120 chewable tablets
- Suggested retail prices of $30.99 and $58.99, respectively
- Naturally flavoured and sweetened
- Same clinically-proven sterols and sterolins formula as original
- Carton will have same footprint as existing Moducare® 90's and 180's for shelf placement
- Packaged in newly designed carton with insert
Award-winning leader in immune system health
Moducare® is a patented blend of plant sterols and sterolins, clinically proven to help regulate the immune system, 'upregulating' when the immune system is depressed and 'downregulating' when the immune system is overactive. Numerous double-blind, placebo controlled studies have shown Moducare®'s specific ratio of sterols to sterolins is highly effective for immune system support. Since hitting the North American marketplace five years ago, Moducare® has received numerous industry awards. Most recently, it was honoured with the 2002 Gold Vity Award from Vitamin Retailer for 'Best Immune Supplement' and the 2002 Product Merit Award from Nutrition Business Journal.
- 30 -
Purity Life Health Products is Canada's premier natural health product company, carrying such quality products as Moducare™, Cellasene™, ReviFace™ and Veromax. For more information, please contact 800-265-2615 or www.puritylife.com.