Fresno, CA (August 30, 2004) – The Baker Dillon Group, the creator of several successful nutraceutical industry product branding campaigns, has announced it has formed a strategic alliance with SportsInk, LLC, a sports communications and consulting firm based in Akron, Ohio, the heart of one of the great sports regions in the U.S., to provide enhanced marketing for high school and college athletic programs and develop programs for Convention & Visitors Bureaus (CVBs) to attract sporting events. The union brings together a wealth of shared resources, industry knowledge, and documented results from coast-to-coast.
The Baker Dillon Group (BDG) is a total involvement communications firm providing advertising, marketing, branding, publicity and promotion. Based in Fresno, California, BDG has developed nutraceutical marketing campaigns for Technical Sourcing International, Wisdom Herbs, Kyowa Hakko USA and many other well known industry manufacturers. The firm has provided sports marketing as well as professional athlete, Hollywood celebrity and music industry PR representation including celebrity endorsement. Clients have included Major League Baseball players Mike DiFelice and Billy Koch, M&A Sports Management, Field of Screams San Francisco Giants fantasy baseball tournament, actor Gretchen Wyler and singer Lisa Starnes.
SportsInk is under the direction of founder Jeff Brewer, an award-winning communications professional with over 20 years of experience as a college sports publicist and consultant. His successful career includes participation at private and public colleges and universities. He has coordinated media relations for numerous outstanding future NFL, NBA and MLB student athletes. The alliance offers added experience and insight into external relations for the sports and media marketplace. SportsInk clients include Athlon Sports, Blue Ribbon College Basketball Yearbook, ESPN Radio and Regional Television, Fox Sports Radio, Pinnacle Sports Complex,
Roy Hobbs Baseball and SportsTicker.
In assisting CVBs, the two firms work will focus on enhancing the organization’s profile to sports event organizers searching for new venues. High school and college consulting projects will focus on the external areas of media and public relations, marketing/promotion, advertising, development/fund raising and ticketing. The Baker Dillon Group and SportsInk combine a unique mix of real marketing solutions to create, produce and direct marketing strategies aimed at developing awareness, building image, enhancing credibility and generating greater revenue opportunities.