Banyan Capital Partners (Banyan) announced the purchase of Purity Life Health Products (Purity Life or the Company) from SunOpta Inc. Purity Life President and CEO, Matthew James, has invested alongside Banyan and will continue to run the Company.
Purity Life distributes a wide range of natural health products including dietary supplements, vitamins, natural body care and earth friendly household goods throughout Canada, and also manufactures a number of natural health care products. Purity is the largest stand-alone distributor of these products in Canada.
Jeff Wigle, managing director of Banyan Capital Partners, said: “We see an opportunity for Purity Life to build on its strong position in the natural health care product space in Canada through both consolidation within the industry as well as organic growth. We look forward to working with Matthew James and his team to achieve these objectives.”
Matthew James, president and CEO of Purity Life, said: “This is an exciting time for our employees, customers and business partners as it gives Purity Life the opportunity to continue pursuing our goal of being the largest distributor of natural health products to Canadian retailers. I look forward to working with Banyan as we build our business together."