Baobab Foods showcases superfruit products at Natural Products Northwest

Baobab Foods showcases superfruit products at Natural Products Northwest

Three different products make it is easy and convenient to reap the benefits of this southern African superfruit.

Baobab Foods is featuring the nutrient-packed baobab superfruit—in Fruit Cubes, Fruit Powder and Drink Mix forms—at the Natural Products Northwest 2012 trade show, booth #119, on Oct. 5 to 6. With its exceptional nutritional value and lightly tangy taste, the baobab superfruit is well positioned to become an important ingredient in cereals, granolas, smoothies, snack bars and other products.

An organic, gluten-free, whole food, baobab offers a cornucopia of electrolytes, antioxidants and essential vitamins. Available in three different products, it is easy and convenient to reap the benefits of this southern African superfruit in most any diet and lifestyle.

Baobab Fruit Powder can be blended into water or juice, smoothies and yogurt, and mixed into the batter of cookies, pancakes and muffins. It contains no added sugar, sodium or preservatives. The Fruit Powder consists of 50 percent fiber by weight, of which 75 percent is soluble, helping to maintain a healthy digestive system. It also delivers:

  • Antioxidants – more than pomegranate, blueberries and acai
  • Potassium – more than bananas or coconut water
  • Magnesium – one of the highest levels of any fruit
  • Calcium – gram for gram, more calcium than milk
  • Vitamin C – six times more than orange juice

For a mid-day pick-me-up or a nutrient boost while traveling, baobab is also available in a replenishing Drink Mix form, offering a caffeine-free energy boost with superior nutrition. Available in Tangy Meyer Lemon and Refreshing Peach-Mango, Baobab Drink Mix features energy-enhancing vitamins B6 and B12 and three grams of fiber per serving, helping to support a stronger immune system and healthier digestion.

Baobab Foods’ most anticipated product is its Fruit Cubes, scheduled to be available for purchase in November. Baobab Fruit Cubes deliver bite-size nutrition in four delicious flavors: mango, strawberry, raspberry and pomegranate. These chewy morsels are chock full of antioxidants, dietary fiber and essential nutrients, like vitamin C, potassium and magnesium. And at only 81 calories per serving and no added sugar, these fun-to-eat Fruit Cubes are the healthiest dried fruit around. Compared to dried cranberries, Baobab Fruit Cubes have 13 grams less sugar, three times as much fiber and approximately five times the amount of antioxidants per 40 gram serving.

In addition to producing the highest quality baobab, its sustainable harvest benefits the women of southern Africa and their communities. Rural families can double their income by harvesting and selling natural products such as baobab. With this yearly income, the women are empowered to invest in their communities, purchasing health care services or funding education for children.

“We look forward to seeing our Baobest baobab products placed alongside other leading health-conscious brands,” said Stephan Broburg, general manager at Baobab Foods. “Natural Products Northwest is the perfect venue to share baobab’s across-the-board nutritional capacity and explain how harvesting baobab benefits the women and communities of southern Africa.”


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