Barefoot Botanicals(TM) Group Forms US Subsidiary

Leading UK Purveyor of All-Botanical Products Featuring Pure Plant Alchemy

SAN FRANCISCO, Feb. 19 -- Barefoot Botanicals Group of London announced the formation of Barefoot Botanicals Ltd., its US subsidiary, in San Francisco. The company's Barefoot Botanicals brand products are carried by about 150 UK retailers including Fresh and Wild organic lifestyle markets, and through its web site .

The Barefoot Botanicals Ltd. management team includes Wil Baker, US president, who has been with the company in London for three years. He is a chartered accountant. Dave Karlak serves as vice president. He brings an expansive marketing and sales background spanning start-up through multi-national corporations.

On March 7, 2003, Barefoot Botanicals will launch several of its products into the US market at Natural Products Expo West in Anaheim, California, Booth #1349.

Are You Feeding Your Skin Junk Food?

Barefoot is one of a select handful of companies providing all-botanical skincare products completely petrochemical-free, ethical and containing Ecocert certified organic ingredients. Ecocert meets the US requirements of the National Organic Program (NOP) for organic content. Although some synthetic ingredients are permitted within the NOP guidelines, Barefoot eschews all synthetic ingredients.

"Increasingly people are educating themselves about the implications of petrochemical and other junk ingredients found in virtually all mass-market personal care products," said co-founder Jonathan Stallick. "I'm ecstatic we're able to provide alternatives that people love to use. We look forward to the same positive market reception in the US that we have enjoyed in the UK."

About the Company

Licensed homeopathic practitioners Jonathan Stallick and Hilery Dorrian established Barefoot Botanicals, London, in 1998. Failing to find an all-natural and petrochemical-free remedy product to treat head lice, the team created an all-botanical formula they brewed in Dorrian's home kitchen. It proved so effective that it became widely recommended by London's natural health practitioners, and Barefoot Botanicals was born.

Stallick and co-founder Dorrian will continue to run the UK operation, creating new product formulae that are manufactured throughout Europe. Barefoot Botanicals' products are cruelty-free, GMO-free and suitable for vegans. Products sold in the US will be the identical formulae.

NOTE: Barefoot Botanicals(TM) is a trademark of Barefoot Botanicals Group. Other marks are property of their owners.

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