SCOTTSDALE, Ariz., March 25 /PRNewswire-FirstCall/ -- Baywood International, Inc. ("Baywood") (OTC Bulletin Board: BYWD) announced that its great-tasting Cal-Mag FIZZ(TM) powdered supplement was selected as the top new product in the joint health category by HPB's (Health Products Business) 2002 Top New Product Awards. This award showcases those products introduced throughout the past year and selected by natural health retailers as being the best in their categories. In an industry where many "me too" products can clutter store shelves, it is important to know not only which brands are the leaders in the field, but also understand why they are the top products. Baywood's popular Cal-Mag FIZZ(TM) powdered supplement is delivered in a highly absorbable form to allow for the maximum absorption of calcium and magnesium to strengthen bones and teeth while effectively transporting and aiding in the absorption of calcium. Flavors of the product include Tropical Fruit, Mixed Berry and Lemon-Lime.
Low bone mass or osteoporosis is a major public health threat for more than 28 million Americans, 80 percent of whom are women. In the U.S. today, 10 million individuals already have the disease and 18 million more have low bone mass, placing them at increased risk for osteoporosis*. While certain people are more likely to develop osteoporosis than others, building strong bones can be the best defense against developing the disease later.
"We realize that people young and old are failing to meet the daily recommendation for calcium and are in need of a great-tasting, easy to take daily calcium supplement. Enter Baywood's unique effervescent blend of Cal- Mag FIZZ(TM) which provides the ideal scenario for maximum absorption of all its ingredients," stated Dr. Lisa Maturo, ND, Medical Advisor for Baywood. "Cal-Mag FIZZ(TM) contains its nutrients in a highly absorbable form which is gentle to the stomach, and often more suitable than solid supplements, especially for children and the elderly. The special blend in Cal-Mag FIZZ(TM) of four (4) different forms of ionized calcium in an exclusive effervescent, highly absorbable and bioavailable form means stronger bones and a much healthier lifestyle for both young and old alike," she further stated.
"It tastes great, it's effervescent, and it's easy to take," says Steve Palko, National Sales Manager at Baywood. "We have been marketing Cal-Mag FIZZ(TM) to many different demographics because many people have calcium deficiencies. Women who are concerned with osteoporosis are probably the biggest target consumer," according to Palko.
Cal-Mag FIZZ(TM) originally came in a tropical fruit flavor, but a little more than a year ago, the company introduced lemon-lime and mixed berry flavors, as well as repackaged the product to appeal to a wider audience.
Cal-Mag FIZZ(TM) is now available at select independent and chain health stores. For more information about Cal-Mag FIZZ(TM) and all of its new flavors, access Baywood's website, www.bywd.com .
Baywood International, Inc. is a nutraceutical company specializing in the development, marketing and distribution of its own proprietary brands under the names Baywood PURECHOICE(R), Baywood SOLUTIONS(R) and Complete La Femme(R). The Company's products are distributed through independent and chain health food stores, pharmacies, grocery stores, and other direct-to- consumer channels both internationally and domestically. Contact Baywood International, Inc. at 1-888-350-0799 or for more information visit www.bywd.com .
This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Issuer's expectations among other things are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, as well as other uncontrollable or unknown factors which are more fully disclosed in the Company's Form 10-KSB's and 10-QSB's on file with the United States Securities and Exchange Commission.
* Source: National Institute of Health Osteoporosis and Related Bone Diseases