Imitation is not always the sincerest form of flattery. After a year-long legal battle between two well-known sports nutrition companies, BEAST Sports Nutrition has emerged victorious over MusclePharm, Inc.
BEAST Sports Nutrition announced that Denver-based MusclePharm has conceded and agreed to discontinue use and sales of any and all material referencing BEAST Sports Nutrition’s trademarks including “Beast,” and “Beast Mode.” BEAST Sports Nutrition’s trademark infringement claims were based on MusclePharm’s alleged unauthorized use and representation of BEAST trademarks.
In a prepared statement, Anthony Altieri, BEAST president, said, “We’ve spent the last 17 years building BEAST into a well-known and trusted brand and we will enforce our trademark rights to the fullest extent of the law.”
BEAST Sports Nutrition, represented by Ryan Kaiser, attorney for Chicago-based Amin Talati, LLC, commented, “We’re pleased with the results of this matter. MusclePharm acknowledged the validity of BEAST's exclusive right to use its BEAST trademarks in connection with dietary supplements.” Exact terms of the settlement agreement were not disclosed.
With headquarters in Boca Raton, Fla., BEAST stands by its founding principles of bringing forth the highest quality products that are multi-purpose and manufactured under the strictest protocols while maintaining affordability. BEAST products are for people who are serious about getting lean, being strong, keeping fit and staying healthy—whether just looking to get in-shape or an elite athlete—BEAST products are manufactured to fulfill the needs to help achieve everyone’s fitness goals.