North Carolina-based developer and marketer of relaxation and energy drinks, Bebida Beverage Company (BeBevCo), have added Ultimart convenience store chain in Wisconsin to its roster of retail accounts.
The company said the convenience store chain will carry Koma Unwind 'Chillaxation' drinks as well as the 2oz shots. The drinks are expected to be sold in 28 of the 33 Ultimart stores within the next two weeks.
Ultimart claims it will be leading the way by bringing in the most diversely marketed (J-Lo Video & NASCAR) and progressive products to hit retail store shelves. The retailer, which has 33 outlets across the lower Fox Valley area, offers the branded gasoline products from Mobil, BP and Citgo.
BeBevCo CEO Brian Weber said the company is expected to have many developments to announce regarding more distribution agreements and a sponsorship.
BeBevCo beverage portfolio includes relaxation drinks Koma Unwind 'Chillaxation Drink', Koma Unwind Sugar-free 'Chillaxation" Drink', and Koma Unwind 'Chillaxation Shot' as well as Potencia Energy Drink, Potencia 'BLAST' energy shot and Piranha Water.