BENEO-Orafti Breaks New Ground in Meat and Fish Applications

BENEO-Orafti is expanding the boundaries of functional food by supporting manufacturers to include its Orafti® inulin and oligofructose into a wider range of applications such as fish- and meat-based products. With mounting consumer research proving that BENEO-Orafti's BENEO™ symbol fosters understanding and preference for well-being products, more and more manufacturers are working alongside BENEO-Orafti, bringing the total number of products carrying the BENEO™ label to 330 worldwide -- 80 more than this time last year.

Functional Fish
The first ever prebiotic fish launch comes from RügenFisch in the form of Leichte Linie shark catfish fillets. Launched as fat-reduced wellness products, the shark catfish fillets are available in three dressing varieties: salsa- dressing, gherkin pickled with mustard seeds and Chan Thai. RügenFisch is continually looking for ways to maximize the health benefits of its product lines. The addition of Orafti® inulin to the dressings and sauces accompanying the shark catfish fillets has created a nutritionally balanced product that is proving very popular with customers.

100% Turkey
Another exciting BENEO™ label development is from the Spanish company, Sant Dalmai S.A. in its new range of turkey grill products - Pechugas de Pavo GRILL. Consisting of 100% turkey meat, low in fat and without gluten (carrying the quality label "Certificado por FACE" / "Certified by FACE"), the new product range has been enriched with 3.2% Orafti® oligofructose to help promote digestive health.

Tim Van der Schraelen, marketing & communication manager at BENEO-Orafti comments: "We are increasingly seeing manufacturers incorporating Orafti® inulin and oligofructose into a varied range of well-being products. Active food ingredients such as Orafti® inulin and oligofructose can easily be used in many applications and consumer interest in these products has reinforced the fact that there is a market for them. If the products follow the BENEO™ guidelines in terms of use level and appropriate claims, they can carry the BENEO™ label. In fact, following our own consumer research results, we have found that in Spain, for example, over half of those questioned were prepared to pay more for a product with added health benefits and that bear the BENEO™ label, than they would for a standard product with no logo. This confirms what we already knew: consumers see the label as a symbol for health, have a preference for such products and will also pay a price premium for products with scientifically proven added health benefits."

For further information about products carrying the BENEO™ label, go to the Appendix.

BENEO-Orafti is part of the BENEO-Group, a division of the Südzucker Group, that specializes in functional ingredients. BENEO-Orafti is the world leader in the production and sale of food ingredients derived from chicory.
The company's Orafti® inulin and oligofructose products have been scientifically proven to improve the balance of the body's intestinal flora by stimulating its own beneficial bifidobacteria, helping the body to absorb more essential nutrients, such as calcium, from the diet.
Orafti® ingredients can be the basis for well-balanced food products that improve digestive health and the feeling of well-being. With a head office in Tienen, Belgium, BENEO-Orafti operates in more than 75 countries and has production units in Oreye (Belgium) and Pemuco (Chile).Appendix Some products with the BENEO™ logo
Helios: Fried Tomato Light Sauce
Nutricare: Meal Replacers
Covap: Dairy Drink with Fiber
Clesa: Fermented Skim Milk ACTIV BÍFIDUS Sant Dalmai: the Range of Turkey Breast GRILL with Fiber and the Range EQUILIBRA (cooked ham, turkey breast and chicken breast)

Cavalier: Reduced-Fat Chocolate
Tonkeys: Milk Chocolate Hollows with Less Sugar and Added Fiber
Yep: Chocolate
RuegenFisch: Canned Fish
Hanneforth: Gluten-Free Biscuits
Bayla: Orange-Carrot Fruit Juice
La boîte à cake: Sweet Cake
Jasmine: Soy Milk
Mobil Wallet: Synergy1 – dietary supplement Global Fine Impact: HSI - Sea Cucumber Oral Jelly Drink
Sidis: Ice Cream
Czech Republic:
Lotos: Fruit Ice Cream
United States:
Jarrow Formulas: Inulin FOS

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