BeneVia partners with AARP to reach aging consumers

In support of AARP's mission to improve the quality of life and health span as a person ages, it made perfect sense for AARP and BeneVia(R) to join forces. Both organizations have similar goals; to promote healthy living & vitality for the "baby boomer age."

In support of AARP's mission to improve the quality of life and health span as a person ages, it made perfect sense for AARP and BeneVia(R) to join forces. Both organizations have similar goals; to promote healthy living & vitality for the "baby boomer age." BeneVia(R) will be participating in AARP's Orlando 50+ Thursday, September 30, 2010 through Saturday, October 2nd, 2010.

AARP's mission focuses on improving the quality of life as their members grow older, especially active "baby boomers." They help "the boomer age" of adults by promoting products and services that they think will be beneficial and effective to fulfilling their missions.

HealthSpan's team of doctors and scientists have researched and patented the key nutrients for four key areas of health management for aging adults, and developed four health specific clinical nutrition drinks for BeneVia(R); Strength & Energy (a ViaLeuPro(TM) and a high leucine based protein blend), Memory & Focus (an Omega3- DHA and Lutein combination), Heart Health (ViaLeuPro(TM) a high leucine protein blend with Phytosterols), and Immune Protection (Arginine and Omega3- DHA).

BeneVia(R) will be in booth #2845 and have a number of activities for any attendee, especially highly active baby boomers, to participate. At the BeneVia(R) booth, AARP event attendees can test their Lean Body Mass. Lean Body Mass is what determines the amount of physical activity one can participate in, in the present and the future. The test measures the percent of body fat. The healthiest range is between 78-89% and the most athletic are those with a Lean Body Mass over 87%, depending on the age range. However, those with percentages at low risk can improve their mass by physical exercise and essential proteins and nutrients found in BeneVia(R).

Visitors to the BeneVia(R) booth can also sample all of the great tasting, consumer preferred BeneVia(R) flavors, receive coupons to purchase BeneVia(R) on-line or at fine retailers and learn more about Nutrition and Healthy Aging. BeneVia(R) is very excited at this chance to partner with AARP and promote healthy living and healthy aging!

About BeneVia(R)

BeneVia(R) is a fortified and balanced nutritional beverage with a clinically supported protein energy source with essential vitamins and minerals for healthy aging. Clinical research has shown that the proprietary BeneVia(R) is four times more effective than other protein sources for improving muscle function and energy levels for daily activity.

The four varieties of light, fruit-based BeneVia(R) products contain nutrients, which have been clinically tested and proven to aid in managing the four most common health conditions faced by boomer consumers:

Strength & Energy - With ViaLeuPro(TM) a protein and leucine blend.

Memory & Focus - With Omega3- DHA and the antioxidant Lutein.

Heart Health - With ViaLeuPro(TM) protein and leucine blend and Phytosterols

Immune Protect - With Arginine and Omega3- DHA

BeneVia(R) is a naturally flavored fruit juice drink with a taste preferred by consumers and recommended by practitioners. BeneVia(R) is low calorie, low sugar and contains no fat. BeneVia(R) contains Vitamin D and Calcium and is a light juice based product found in grocery and drug stores in the adult nutrition aisle.

For more information about BeneVia(R), including nutritional profiles and retail availability, visit http://www.gobenevia.com.

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