be(R) Nutrition Bars Launch Exclusively with Target Stores

MILWAUKEE, Oct. 20 /PRNewswire/ -- be® ... better nutrition for active lifestyles, a new line of all natural protein and energy bars, announced today that the product line will be introduced nationally in Target Stores beginning on October 23. The product introduction is one part of a multi-tiered effort to help people reach their health and fitness potential.

Company founder Robin Gohsman stated, "We are privileged to have this opportunity to help people to reach their ever-changing potential. The benefits of proper nutrition when combined with exercise are well-documented. We have a passion and the expertise to help people wherever they are on the fitness continuum -- from beginners, to the recreational athlete, to the weekend warrior, to the elite, competitive athlete."

Supporting the product launch as "fitness ambassadors" are a cross section of health, wellness and performance experts including Kristin Armstrong, marathoner and former wife of cyclist Lance Armstrong, NFL Quarterback Brad Johnson, Kinesiologist Andrew Littaritz and Beach Volleyball legend Liz Masakayan. Masakayan said, "It is truly exciting to be involved in a project of this scope. I am honored to be able to use my career and experience to help others live better, younger, healthier and longer."

be® nutrition bars are available in a variety of flavors and are specifically formulated to meet the needs of active lifestyle enthusiasts. The bars are delicious, all natural, freshly baked, contain vitamins and minerals and have no preservatives and no trans fats. be powered® protein bars are a delicious and heart-healthy meal replacement and perfect for post-exercise recovery. be vitalized® energy bars provide lean fuel for increased energy and contain essential nutrients to support peak performance.

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